Google PR and Duplicate Content

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Growing Your Internet Business
In the modern world, we no longer have the necessity of a "brick and mortar" store to establish a profitable business and create the income that we want. It seems like everyone wants to "give" you a website to operate from and offer to hold your hand through the process of establishing your business. The only problem with this process is what they don't charge you for in the front is more than cov... Read internet business article



Keyword Service and Tool That Works - Keyword Elite
If you have been working on the internet marketing arena at least for a few months, by now you must be totally aware of the difficulties of the trade and probably you have already realized what the main ingredient of a successful internet marketing campaign is if you want to have sales for any of the products you are promoting.

This key ingredient you must consider if you want to start ... Read internet business article



Google PR and Duplicate Content
The constant struggle to obtain and maintain a high toolbar pagerank with Google is many times done for no reason. The first thing that must be realized is that the PR shown on your toolbar for a particular site is not frequently updated. Not only that but it is not imperative to your position in the SERPS. Many webmasters think that if their site rises from a PR3 to a PR5 on the toolbar that their visitors will magically increase; this is simply not true. The fact is, the pagerank for your site is almost constantly updated so the actual pagerank can increase visitors but the toolbar rank will not.

There are some things that the toolbar PR is good for though. When you go out looking for link exchanges what is one of the main things you look at? I know I look at the toolbar to see if the site is new or established. This can be a great tool to see whether or not a potential link request would be worth it. Also, if you plan to sell links on your web site you will have no problem finding buyers with a high pagerank. So to say that the Google toolbar PR is not valuable would be a false statement.

Now, the infamous duplicate content issue. I recently watched a very informational interview with Vanessa Fox, Google Webmaster centrals product manager, in which she enlightened everyone on what exactly Google considers to be duplicate content. What I got out of the interview was that Google does not give duplicate content penalties for more than one page on a site. What they do is a form of content filtering, where only one of the duplicate pages will be indexed.

After watching the interview I started thinking about article directory submissions. After hearing this advise I now believe that mass submitting the same article to multiple directories is not bad at all. Many people have been speaking of this issue for some time now, some for it and some against it. If Google filters the duplicate content and only indexes one of those pages then why do more than one page with your article get indexed? I believe this is because each individual page has its own template and layout. I personally believe that mass submitting articles will not hurt you but Google must give it less weight in the SERPS, as it is in fact duplicate text. The page with the highest weight in Google would get the highest position in the SERPS for your article.

When it comes down to it, quality relevant links pointing to your site along with a lot of quality relevant content equal high SERPS placement. Continue to do only proven white-hat techniques and stop worrying about your toolbar pagrank and you will continue to increase your site visitors.

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Link Exchange - Dos and Donts

While many people will tell you what you should be doing when it comes to link exchange, very few will tell you what you should NOT be doing. There are some specific actions of a link exchange, which could actually hurt your rankings instead of helping your website. Search engines are very finicky and the wrong actions could result in loss of ranking or even penalties for things you never intended. Therefore, it is wise to keep your eyes open and understand just what you should avoid in link exchanges.

Avoid link farms - Never, ever, ever, (did I say ever?) exchange your links with any link farm. If a website looks even close to a link farm, avoid it at all costs. Search engines place high negatives on link farms and if you are associated with one, it will cost you on your rankings, basically taking some value away from your website.

Using your Words - In text links, refrain from using words that are irrelevant to your website and link. Using the words click here is of no real value in your text link. Search engines read text links to determine exactly what they are linking to. Use only descriptive and relevant words in any text link. If you operate Joe's Bar and Grill, put Joe's Bar and Grill.

Relevance Counts - You are probably tired of hearing this world, but it is completely and totally necessary in the area of link exchange. Do not participate in a link exchange with any website that has no relevance to your own. If you operate a website for Joe's Bar and Grill, you certainly do not want to link to a website called Jake's Auto body. There is no relevance or connection between those two sites at all. Instead, you would want websites about entertainment and other sites that have something in common with your own.




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Google PR and Duplicate Content
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