How to Get Free Web Traffic

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Article Writing - My Success With Ezine Articles
Over the past few months I have established a new inspiration in my life - and that is to write. I never really enjoyed writing all that much when I was younger and going to college - I think mostly for the reason that I was not all that great at it. But lately, I have found writing about my professional knowledge and experience to be extremely rewarding and generating new business for my comp... Read internet business article



Search Engine Submission - Get into Google Quickly
Let's face it, everybody in internet marketing, whatever their business or interest, is trying to get their web site into Google. I can't say that I blame them. It can be difficult to even get your page into Google in the first place, much less get a good page ranking once you are in. In fact, the standard technique of submitting your web site directly to Google may be one of the LEAST effective a... Read internet business article



How to Get Free Web Traffic
In this article you'll learn how you can increase web site traffic at your site. This article will assume you understand Search Engine optimization terms (SEO). Over the last few years, search engine optimization (SEO) has been discussed and used more and more, although it has been around for much longer than most people think.

We'll be discussing SEO techniques and other Free methods to generate Traffic.

Search Engine Optimization Techniques

1. On Page Optimization:

Though these days, on page optimization will not help you much, But still it is important for any website to rank high.

Meta tags, keywords, descriptions, and titles. They're all important elements, even if they're not what will make or break your site - they're just one part of your strategy. These elements need to be compelling and sprinkled with your keywords, as this will entice users to click through from the search results page to your website. It's best to start off slowly, gradually adding things in as you learn.

The basics are Optimizing Title, Meta tags, H1 tags and optimizing Paragraphs with 3-5% of keyword density. You should also include outgoing links with proper keyword anchors.

Another thing most people forget is updating site content regularly. Search Engine loves Fresh and related content. You should be updating your site at least 2 times a week.

2. Off Page optimization:

There are many ways you can optimize your site with off page optimization methods. We'll be discussing Press Release and Linking techniques

2a. Press Release:

Press release is one of the effective way to get noticed by media, plus an effective way to get noticed by Search Engines fast. You need to write an effective press release and distribute using any of the Press release Services like www.prweb.com or www.prleap.com. Write a press release that can be termed as a news for press reporters.

Ask Yourself before submitting your Release.

Is your news "newsworthy?" The purpose of a press release is to inform the world of your news item. Do not use your press release to try and make a sale. If your press release reads like an advertisement, rewrite it.

Best way to issue an effective press release is to Time it according to current affairs. Pick an angle to make your release more attractive.

Simple tips for an Effective press release.

Strong Headline : If your headline doesn't entice news reporters then your efforts are going to waste. Your headline and first paragraph should tell the story.

Write for Media : Write in third person. Avoid Jargon, cliche's and hype. If a reporter wants to add your release to the site or newspaper, he should be able to do it without minimal editing. Avoid cliche's such as "customers save money" or "great customer service."

Another tip which I'd like to share with you is paying press release services to distribute your release to sites like Google news, Yahoo news. You can do it with minimum of 50$ expenditure.

With this you'll be able to write an effective release and bring loads of free traffic to your site.

2b. Linking Techniques:

One Way Links:

Submitting Press releases is first step towards building long term plan for One way links. For one Way links I prefer to Buy a link on PR 6 website for one year or so. If you can find a site in your own niche, then you can bring traffic as well as get noticed by Search engines too.

Links Exchange:

Though You must have heard recently about Google ignoring sites who are exchanging links. This is far from truth. Remember, A link is a Link. If you are building links from related niche sites, Your position will increase. Every Link count, doesn't matter if you have some unrelated sites linking to you.

2c. Submitting Articles:

Submitting articles is just like a press release. If your article is not strong there is chance that it won't help you as you expect. Write down an article which people want to read, another "10 tips for weight loss" won't do you any good. Make sure you have at least 500 words article and submit it to sites like www.ezinearticles.com and www.goarticles.com.

Let us Summarize everything again in step by step of What procedures You should Do.

Build a Site with properly Optimized keywords and content.
Find One way Link Exchange as partners.
Issue a Press release to bring attention to your Site.
Submit articles to articles directories.
Work on Link exchange with related niche sites.
Update Your Site every week with new content.

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Website Statistics - Site Analysis

A couple of years ago it was very fashionable to have a 'Hit Counter' on your website. It supposedly showed the whole world how many 'hits' you've received to date. As with all trendy fashions, the Hit Counter as we knew it has seen its day. Today you run the risk of being labelled a newbie, or a hobby website owner if you have a hit counter on your website.

The problem with hit counters are the following
- Nobody is quite sure what these 'hits' are counting. As you will see, collecting detail about website statistics is not as straightforward as it sounds. A hit could be anything from a unique visitor to the fact that you've displayed 5 graphical elements on your site (in which case, 5 hits will be recorded!)

- Hit counters are very easy to manipulate. It is not unknown for a desperate webmaster or website owner to set the hit counter to start at a vastly inflated number. Hit counters can also easily be reset - again to any number that you feel like.

- If you have a website with very low traffic, do you really want to proclaim that to the world? Especially if you are trying to promote your website for advertising purposes (let this be a warning to anyone wanting to advertise on a website - first do some investigation into how much traffic the website gets before laying out big money).

Collecting accurate traffic statistics is not straight forward. Different website statistics tools also have different ways of referring to the traffic. Let's look at some common definitions, starting with 'hits'.

Simplistically, a hit is counted for each and every piece of information that is displayed on your website. (A more technical explanation would be that a hit is counted for each information request received by the server). So if you have 5 pictures on your page, there will be a hit counted for each of those pictures. You can see that hits are not a very accurate way of measuring website traffic.

A better measure would be Unique Visitors. A Unique Visitor is, in theory, one person visiting your website during the reporting period. Now, the Internet cannot 'see' you. It doesn't know that you are the same person using your PC from home and from work. The way that the Internet measures a 'unique visitor' is by looking at the IP address of the requestor (that is normally you). When you are logged into the Internet you get assigned an IP address. Each server on the Internet has an IP address. IP addresses (Internet Protocol Addresses) is like a street address, or a telephone number. Now, the problem is that there is really no consistent way of assigning IP addresses. In some areas of the world, an IP address is pretty much permanently allocated to you when you get an Internet connection. In some places, blocks of IP addresses are shared between a number of Internet users. Also, if surfers make use of work Internet facilities, it must be realised that places of work are often connected to the Internet through a proxy, with one IP address. In practical terms therefore, you might have 200 workers all using the Internet through one IP Address.

The concept of Unique Visitor therefore, also does not spell out the full picture.

You are also going to need information about Visits. One Unique Visitor might visit three pages. Or return to visit your site after an hour. Some website statistics programs also collect information about the Pages.

The thing is, not any one website statistics program will give you the same statistics than the other. They all measure website statistics slightly differently. For example, one program might take the time period between visits to be one hour, others might only see it as a half hour. In other words, if someone visits a website and stay on a page for 20 minutes, then close a page and return to it within a 30 minute time frame it will be counted as 1 visit. But if someone visits a website, close a page and return to it after 1 hour and 10 minutes, it is seen as 2 visits. See why it is not so straightforward as it sounds? My recommendation is to find a package that you are comfortable with and stick to that, so that you always have a constant base to base your frame of reference on.

Some popular web statistics packages
Most web hosting companies provide web statistics included in their hosting packages. At least, the better ones do. Watch out for any hosting company that wants to charge you extra for website statistics.

The two most popular web traffic statistics packages (at least on the Linux platform) are Awstats and Webalizer. Let's take a look at them both.

Of the two, I prefer Awstats. Awstats tracks Unique Visitors, Number of Visits and Number of Pages. They also make provision for breaking these stats down to a daily basis, as well as giving you geographic breakdowns, breakdowns by browser type, breakdowns by referrer (in other words, from which other websites did people click through to your website). It also has a full list of keywords that were used to find your site.

Webalizer also gives you breakdowns by country, by browser and so on they only give you the top 25 or so keywords used to find your site. This is a drawback since you would want to study all your keywords to see whether your marketing efforts are paying off, that people are finding your website through the right keywords etc.

The more visitors that come to your website, the more accurate your interpretation will become. The greater the traffic is to your website, the more precise your analysis will be of overall trends in visitor behavior. The smaller the number of visitors, the more a few anomalous visitors can distort the analysis.

What can you learn from your website statistics?
The aim is to use the web traffic statistics to figure out how well or how poorly your site is working for your visitors. One way to determine this is to find out how long on average your visitors spend on your site. If the time spent is relatively brief, it usually indicates an underlying problem. Then the challenge is to figure out what that problem is.

It could be that your keywords are directing the wrong type of visitors to your website, or that your graphics are confusing or intimidating, causing the visitor to exit rapidly. Use the knowledge of how much time visitors are spending on your site to pinpoint specific problems, and after you fix those problems, continue to use time spent as a gauge of how effective your fix has been.

Additionally, web traffic stats can help you determine effective and ineffective areas of your website. If you have a page that you believe is important, but visitors are exiting it rapidly, that page needs attention. You could, for example, consider improving the link to this page by making the link more noticeable and enticing, or you could improve the look of the page or the ease that your visitors can access the necessary information on that page.

If, on the other hand, you notice that visitors are spending a lot of time on pages that you think are less important, you might consider moving some of your sales copy and marketing focus to that particular page.

As you can see, these statistics will reveal vital information about the effectiveness of individual pages, and visitor habits and motivation. This is essential information to any successful Internet marketing campaign.

Your website undoubtedly has exit pages, such as a final order or contact form. This is a page you can expect your visitor to exit rapidly. However, not every visitor to your site is going to find exactly what he or she is looking for, so statistics may show you a number of different exit pages. This is normal unless you notice a exit trend on a particular page that is not intended as an exit page. In the case that a significant percentage of visitors are exiting your website on a page not designed for that purpose, you must closely examine that particular page to discern what the problem is. Once you pinpoint potential weaknesses on that page, minor modifications in content or graphic may have a significant impact on the keeping visitors moving through your site instead of exiting at the wrong page.




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How to Get Free Web Traffic
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