Importance of Writing Articles

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Importance of Writing Articles
Before we get started I have a confession to make. If you are reading this you have probably found yourself pondering the same thoughts as me. Is writing articles really that important and does it really get my website noticed by the major search engines. Will it really boost my website's popularity and most of all will it help increase the income my programs are generating?

Well, the answer to all of the above is an absolute "YES". Do you remember the title of this article ? Writing Articles: Why Is It Important? Good, I'm glad you remember, because this is what we will be addressing in this writing.

It is a known fact that search engine optimization is usually done on a continual basis. Websites that have high rankings today, can be ranked lower tomorrow. Your website can be in the top 20 in your category or niche today, and tomorrow you could be number 387 in the rankings. Now, none of us, as Internet Marketers, can control the logic behind search engine rankings algorithms. Only those that are doing the programming know this. So much for manipulating the search engines!

What we do know is this - search engines love content. Yes, content is truly king! An article written properly is a great source of content for the search engines. Just be sure that your articles are relevant in their content.

It stands to reason that if your website is being picked up by all of the major search engines, then your website has a good chance of being noticed. Yes, it does - about a 1 in 1 billion chance of being noticed because you do not have relevant content pointing back to your website or program. Statistics state that over 85% of prospective custumers search the Internet to find information. Therefore if you want your website or program to show up were prospects can see it, your website must be search engine friendly.

Writing articles provides a major source of relevant content pointing back to your website or program which increases your link popularity. Link popularity is what will begin your rise to the forefront of the search engines.

Without link popularity your website or program is just one of the many millions of websites in this vast society of cyberspace that is going unnoticed. There are thousands of websites and blogs being introduced to the world wide web on a daily basis. Do not be fooled, building a website is nothing like building a baseball or a football field. You know the saying, you build it and they will come. Well this may be true with baseball or football, but it is not true when it comes to your website and the internet. In order for someone to play on your field, they must first know you exist and second know where to find you. Writing articles is by far one of the best ways, if not the best way, economically and productively, to increase your link popularity.

Link popularity, no doubt, increases exposure, and exposure increases your chances of click-thru's and traffic to your website. Traffic will convert into cash because you have something that the consumer believes will make their lives just a little bit better. Remember, they will not know that you are there unless you point them to your website.

Now, I do realize that you may be new to Internet Marketing, and the thought of writing articles can be quite intimidating and challenging to say the least. Trust me, I have been there. I think I wrestled with the idea of writing articles for months, and I am sure I had 100's of what I thought were valid reasons for not writing articles, and I'm sure you can come up with quite a few yourself. But the fact remains that if you truly desire to be picked up by the search engines and increase your link popularity and traffic to your website or program, you must have content - and relevant content.

I do believe that by now if you're reading this you are thoroughly convinced that you have a need to start your quest of writing articles. So here are a few suggestions on getting started. First, figure out what you want to write about. For example, you could write on the theme of your website, or you could even write about the benefits of the program that you are promoting, as long as your article does not sound like a blatant ad. The possibilities are virtually endless, just start somewhere, you will be glad you did!

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Build a Content Rich Website

The importance of adding dynamic content to your websites.

You should add dynamic content to your website because when done well it will ultimately provide visitors to your site with a richer and more enjoyable experience. So what exactly is dynamic content? Well firstly you need to understand what a static page is. It is simply a page that does not change whenever somebody views it, that is every time the page is viewed the content will be exactly the same, unless of course you go and take some action to manually update it yourself.

A dynamic site has some or all of it's pages put together in such a way that each time a visitor views those pages they will get at least some different content to the last time they viewed it. This can be done in several different ways and I will go through a few of them so that you get an idea of how it's done.

The first, most obvious and probably the most common way to do this is to add an RSS Feed (or more than 1) to the pages you want to have dynamic content. Just to confuse you there are 2 different ways to do this. You can use Javascript or PHP code to publish your chosen RSS Feed(s) in a human readable form. To the human visitor these 2 methods will be indistinguishable and will achieve the same result, that is the display of fresh, constantly updating content on the chosen pages. However when it comes to the all important search engine spiders and robots that index your pages there is a very important difference. Search engine spiders and robots do not read Javascript or interpret it, they basically just skip over it, so it doesn't matter what the code does (or doesn't do), everytime your pages are visited by a search engine the Javascript will not affect the evaluation of your content. However when a search engine visits a page with PHP code, the PHP code gets executed and the search engine only gets to "see" the result of the PHP code, i.e. the search engine doesn't even know there is PHP code there, it just gets content that is generated by the PHP code.

Now what this means is that pages that contain dynamic content by way of PHP code will result in the search engines assessing your pages as having consistently fresh content. Being assessed as having fresh content is extremely valuable and will result in your site achieving a higher ranking. For you see the search engines love fresh content, and are not so fond of sites that never appear to change, even if they do by way of Javascript. If you're reasonable at software programming you could write the PHP code that will expand the RSS Feeds yourself. Alternatively you can download some free software that will do it for you from MSIFetch or Carp.

Another slightly more complex way to add dynamic content to your pages also involves using PHP code. What you can do is to setup a single file that contains different "blocks" of content. You then need to add PHP code to your pages that will randomly select one of the blocks from the file you setup and display it on your page(s). You could expand this idea further by setting up several files with content blocks and writing PHP code that will select from as many as the files you have setup as is appropriate for each of your pages. As with the RSS Feeds you now have dynamic content on your pages that human visitors will see and very importantly the search engines will recognise your content as "fresh". How to setup these files and write the PHP code is beyond the scope of this article.

The other main way to add dynamic content is to get your visitors to do it for you, again there are several different ways to do this. The easiest and probably most common way of doing this is to allow your visitors to post comments on your site ala blog style, although you will need to make a management decision about moderating the comments. Not moderating requires no work but you then run the risk of inappropriate comments being posted on your site, moderating could become very time consuming. You can setup a free article directory such as Article Dashboard which will allow users to post articles directly to your site, this can result in a steady stream of content if you get enough patronage. You can also do things such as run a poll, making sure you keep a dynamic display that shows your visitors the current poll results (to keep them coming back to check the latest).

I hope you have found some useful information in this piece and in the next article I will point some of the many different ways of monetising your site (not just Adsense).




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Importance of Writing Articles
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