Internet Marketing for Beginners

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Net Marketing - How To Profit
One of the most fascinating changes is happening around us. The way we search for information has had a staggering impact on the way we shop. But why is this so interesting? Simple. The changes that are happening, are happening so fast that most of us aren't even noticing.

Quite uncannily, in 1996, a man named Robert Poe predicted this revolution in his best seller book "Wave 3: The New... Read internet business article



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Internet Marketing for Beginners
With the advent of the Internet the methods and geographical range of marketing has expanded to a point that was unimaginable twenty years ago.

Conventional methods have produced good results in the past but the costs involved are so much more than can be achieved with using a website on the net.

The cost of designing and printing full colour brochures, purchasing mailing lists and sending out a mail shot is much costlier in most cases than using a web site. Added to this the costs are further compounded when you have to make product or pricing changes which results in the whole process starting again.

The whole concept is based around the postal system, which we all know is expensive, slow and unreliable.

I realise that marketing your business on the Internet might be a bit daunting for some people especially if your knowledge of computers is limited but if approached in the right way you will find that you don't have to be a geek or whiz kid to achieve your goals.

If you have little or no experience then I would suggest you engage the services of a reasonably priced, preferably recommended, professional web design business. These can usually offer you a selection of packages of varying complexity and prices to suit your type of business.

If you do have some experience and would like to save yourself the extra expense then the process is not that difficult. There are basically three steps you initially need to take, register a domain name, engage a web hosting company and design your site.

Log on to Google or any good search engine and type in Web Hosting. Check out the top few for price and service. Chose one that will allow you to search and register your domain name as well as host your site for you. Your domain name will be the name of your business or company and you will be able to check if this is available to register.

The next hurdle is to design your web site yourself with a suitable software package such as Dreamweaver or use a simple program like WYSIWYG (what you see is what you get). If this part is outside your scope try to get a local freelance designer to help you.

There are a number of considerations to bear in mind when designing your site. Keep it simple and uncluttered and make sure all the pages are linked. Get your message across on the home page clearly and concisely as it is a given fact that if your visitor is not interested and hooked within the first five to ten seconds they are very likely to move on to another site.

Make sure that any photographs of your products are of the highest quality and if writing sales copy is not your strongest point, get a professional copywriter to produce one for you. If you intend to sell your product or service from your new site then you will need to have a facility for receiving credit card payments. If you already have this organised with your existing business thats great but if not it is a simple process to sign up with Paypal or Clickbank, who will receive payment on your behalf and you will be charged a very small commission for their services.

Most marketers will tell you that the one important thing to possess is the email list of you customers and that your priority is to build your list constantly so that you are able to email them with special offers and news of new products you may produce, not to mention the all important back end offer.

With this in mind it is important that you either offer them a free gift or the chance to subscribe to your free newsletter, which you could produce on a weekly or monthly basis about your particular niche market or service. You could easily write, or have written, as your gift, an ebook in PDF also about your niche, which they could download from your site.

If you are completely new to this and know nothing about bulk email then you will need to subscribe to an auto-responder and email broadcasting service. You can also do a search to find one for a small monthly subscription. You will also be able to use their facilities to produce your opt-in box script to put on your web site, which will capture the name and email address of your prospective customers.

You will find that having such a facility is invaluable to your business as the auto-responders will allow you to write a series of emails which can be sent out on different days or weeks depending on whether you are doing follow ups to sales or a series for your newsletter. The other great advantage is that they broadcast all your emails, which gives you more time to concentrate on progressing your business.

I have only covered the essential basics here but I hope I have encouraged you to take the bull by the horns and get your business on the net which I am sure you will agree is the only place to be in the future.

William Nash is an established Internet marketer who concentrates mainly on writing articles and marketing.

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How to Increase Your Search Engine Rankings

The methods employed to increase your search engine rankings may seem like rocket science to you, so you have probably avoided dealing with this issue. I am here to tell you - the time has come to face your website! A high search engine ranking for your website is so essential that if you have the slightest desire to actually succeed in your business, there is no way you can continue to avoid this issue.

At least 85% of people looking for goods and services on the Internet find websites through search engines such as Google,Yahoo, and MSN. The idea of optimizing your pages for high search engine rankings is to attract targeted customers to your site who will be more than likely to make a purchase. The higher your page comes up in search engine results, the greater the traffic that is directed to your website. That's what search engine optimization is about.

You can immerse yourself in all technical information available online to figure out how to optimize your web pages to achieve higher rankings. Or you can look at a few simple items on your pages, make some small adjustments, and most likely see improved rankings quite rapidly. The first item you should examine is the title bar on your homepage.

The title bar is the colored bar at the top of the page. Look at the words that appear there when you access your homepage. To increase search engine rankings, the words on your homepage's title bar should include the most important keywords or phrases, one of which would include your company name.

Then click on all your links and examine the title bars on the pages you access. Each title bar on every single page of your site should contain the most important keywords and phrases taken from the page itself. However, avoid very long strings of keywords, keeping them to six words or less. Avoid repeating keywords more than once in the title bars and make sure that identical words are not next to each other.

The next item to put under your microscope is your website content. Search engines generally list sites that contain quality content rather than scintillating graphics. The text on your site must contain the most important keywords the words that potential customers will be typing into search engines to find your site.

Aim to have around 250 words on each page, but if this is not desirable due to your design, aim for at least 100 carefully chosen words. If you want to achieve a high ranking on search engines, this text is essential. However, the search engines must be able to read the text, meaning that the text must be in HTML and not graphic format.

To find out if your text is in HTML format, take your cursor and try to highlight a word or two. If you are able to do this, the text is HTML. If the text will not highlight, it is probably in graphic form. In this case, ask your webmaster to change the text into HTML format in order to increase your search engine rankings.

Next we come to what is called meta tags. I know this sounds like something out of science fiction, but it is really simple code. Many people believe that meta tags are the key to high search engine rankings, but in reality, they only have limited effect. Still, its worth adding them in the event that as search engine will use meta tags in their ranking formula.

To find out if your page is set up with meta tags, you must access the code. To do this, click the "view" button on the browser menu bar, and select "source". This will pull up a window revealing the underlying code that created the page. If there are meta tags, they usually appear near the top of the window. For example, a meta tag would read : meta name ="keywords" content=. If you do not find code that reads like this, ask your webmaster to put them in. This may not do much for your search engine rankings, but any little boost helps.

Lastly, we come to the issue of link popularity. This is a factor that is extremely important in terms of search engine rankings. Almost all search engines use link popularity to rank your website. Link popularity is based on the quality of the sites you have linked to from your links page.

If you type in " free link popularity check" in a popular search engine, the search engine will then show you what sites are linked to your site. In the case that there aren't many sites linked up to yours, or that the sites that are linked up have low search engine rankings, consider launching a link popularity campaign. Essentially, this entails contacting quality sites and requesting that they exchange links with your site. Of course, this requires checking out the rankings of the websites you want to link with. Linking to popular, quality sites not only boosts your search engine ranking, but it also directs more quality traffic to your website.

Search engine rankings are extremely important for a successful Internet marketing campaign. Before you go out and hire a search engine optimization company, try taking some of the simple steps listed above, and see if you can't boost your rankings yourself. Don't ever ignore this all-important factor in Internet marketing. Remember, the higher your search engine ranking, the more quality customers will be directed your way.




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Internet Marketing for Beginners
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