Is Internet Marketing Dead

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Best One Way Link Building Method
If all you had to do to get a top ranking on the search engines was acquire thousands of inbound links to your site then it would be a simple case of popping over to eBay and buying a whole stack of sitewide links. Back in the old days (like a couple of years ago) this technique actually worked. These days those clever search engine people have worked out a way of combating this clumsy method.
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Niche Blog Marketing
Have you noticed the popularity of Blogs? Cheez, There's a bunch of them out there. It's getting more difficult to tell one from another. Having made that observation, it's pretty safe to assume that you'd better have something pretty unique to offer and you're going to have to decide who your target market is. Or what niche are you targeting and what do you have to offer that 9000 other marketers... Read internet business article



Is Internet Marketing Dead
Do you believe that Internet marketing is dead? I don't. Not even for a second. According to Netcraft, more than 100 million websites exist now -- much, much more than the 100 odd ones in 1995.

But the rules of the game has undergone drastic changes since then. What used to be the golden rules has taken 180 degree turns and works no more.

Here are 10 tips for you to concentrate on and remember in the new scenario. Essentially they are basics, but when used as a whole unit in an integrated fashion, you will not only survive but surely you will arrive!

Tip #1. Go for high margin -- Not high volumes: Forget about selling low margin products to a high volume of customers! Instead, concentrate on creating products & services bundles that have actually high value and high margins.

Tip #2. Sell the value -- Not the cost: No one is bothered how much it has cost you to develop your product. What the customer want is at least triple value for the money they spend on your site.

Tip #3. Make your expertise a priority -- Not sales: People come on the Internet for information. Give them that first. Launch into your sales pitch at the second stage. Satisfy their initial curiosity to their satisfaction.

Tip #4. Market to friends -- Not strangers: Make your customers & subscribers into friends first. Use social sites as a way of spreading your presence and for friendship. So before selling something, your prospect should become your friend.

Tip #5. Lead generation first -- Then sales: Most think that once you set up your product on your site, sales will roll in. In reality, it's just a pipe dream. Instead, use the website as a lead generation source and then follow-up either directly or through online tool such as an autoresponder.

Tip #6. Build solid relationships -- Not Just sales transactions: This is a much over looked factor on the Internet. Always respect your past customers and subscribers. They are NOT some email IDs that are expendable once your use is over. Know that your customer holds purse string. Go for long-term rewarding relationship and you will find your customers returning back to you time and again.

Tip #7. They are people -- Not some PC's: Know that a computer is not buying anything on its own from you! Its people with flesh and blood who buys from you. Drill it deep down your throat that your website and email marketing must talk to the person behind that PC.

Tip #8. Feed filtered information -- Not The full stuff: There is an information overload. Your customers and subscribers are looking for filtered and processed information from you! Give it to them.

Tip #9. Narrow to a market niche -- Not all spread out: The competition on the web is cut throat! To a large extent, your success as an internet marketer depends upon how successfully you have focused on a clearly defined, tight and super specialized market niche.

Tip #10. Use off line methods too -- Not only online: Consider the Internet as another form of marketing medium among many. Judicious combination of both off line and online can work wonders to your business.

Hope you found these tips useful.

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Improved Search Engine Optimization

When it comes to search engine optimization, content rules. The search engines scour the web for keyword-rich, relevant content. If you want to reap the marketing benefits of search engine optimization, add more content. It's the fastest, simplest way to improve your rankings and search position. Here are 10 ways to add more content to your website.

Press releases. Write press releases with the web in mind and post them on your website. Include relevant keywords and watch your rankings soar.
Articles. Write quick articles related to your service, product or area of expertise. Post them on an articles page on your website.
Online bio. Add or update your existing online biography. Include keywords and keywords phrases to your area of expertise.
Newsroom. Add a newsroom to your website. Include keywords in press releases. Add a welcome header and message that includes relevant keywords.
FAQs. Do you get a lot of questions about your products and services or how you work? If so, here's a prime opportunity for you to make the most of q&a. Turn those common questions into an FAQ page.
Product / Service Descriptions. Add sales and search appeal to your website with descriptions of your products and services. If you sell products from an online catalog, beef up your product descriptions with keywords. If you're a service provider, don't just list your services; provide an optimized description of each.
Landing pages. Take your service descriptions to the next level. Create landing pages. This works especially well if you offer specialty services or services to niche markets.
Testimonials. Optimize your testimonials for the search engines. If a satisfied client writes, "Your nutrition plan has made my Chihuahua healthier than ever," bump the testimonial up to, "Your nutrition plan for small dogs has made my Chihuahua healthier than ever."
Customer success stories. Want to get a big boost from your testimonials? Turn them into longer case studies, or customer success stories. Keep them to three or four brief paragraphs.
Start blogging. Blogs are excellent for search engine optimization and content building. Plus, they build your credibility. Some of the most popular blog providers are Blogger, Typepad and WordPress.

When adding content to your pages, your goal should be a minimum of 250 words per page, and your keywords and keyword phrases should be mentioned 5 to 6 times per 250 words of text.

Ayana Glaze is a freelance website and seo copywriter in Atlanta, GA. She publishes weekly ezine, Ayana's SEO Tip of the Week as well as an seo blog, Content Ranks.




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Is Internet Marketing Dead
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