Low-Cost Internet Marketing Techniques

[ Bookmark this page! ] [ get HTML Version ]

MySpace 101
If you think your business, music band, or simply, your personality could benefit from participating in one of the most heavily trafficked sites on the internet then you need to know what MySpace is and how to get involved with it.

First of all, what is MySpace?

Well, in a nutshell, MySpace is a gargantuan (and controversial) network of user-submitted webpages hosted at MySpa... Read internet business article



Maximize Your Adsense Earnings With High Paying Keyword Lists
Adsense is one of the easiest ways to make money on the Internet since since you don't need to sell anything to earn money. However, many people can't believe that thousands of webmasters make a decent passive income from their adsense earnings.

When you know how to play the adsense game, adsense can really become your secondary or primary source of income. So how those webmasters are a... Read internet business article



Low-Cost Internet Marketing Techniques
There are so many ways to market your products or business these days. With the definition of marketing becoming increasingly vague, each day, people are being very open-minded about new marketing practices. Take Google AdWords, for example. It wasn't likely for businesses to spend billions of dollars each year on things like pay-per-click search engine advertising, ten years ago. Now, it's the fastest and most cost-effective marketing technique available.

It may cost you anywhere from $1,000 to $10,000 to run an ad in a small print magazine. But how would you know if people are reading your ads or even seeing them? How many people read your ad? What are the demographics? How effective was the ad? How many people buy your advertised product in comparison to the number that read your ad? These things cannot be measured through conventional advertising as easily or as quickly as they can with today's technology-driven advertising methods.

Unless you can afford to hire four-figure marketing analysts, advertising specialists, and spend millions on marketing research, to firms like Neilson, then you need to start using low-cost marketing techniques. These techniques can be just as affective for your small business, are far more rewarding, and involve less risk.

Here are the five low-cost marketing techniques I've found to be most effective in Internet Marketing.

As far as Internet Marketing goes, word-of-mouth advertising seems to be the most promising technique of all. Affiliate marketing, email marketing, direct marketing, JV marketing, and network marketing all use the "word of mouth" technique. Any commercial or ad can tell you that this product is great and that you really need to buy it, but there's nothing more convincing than a friend telling you that. How many times do you remember hearing that infamous catch-phrase, kids always get, "if all your friends were jumping off a bridge, would you do it too"? The reality is that kids actually do jump off of a bridge just because their friends are doing it. Teenagers don't all go out to buy the same brand jeans or the latest videogame console because they really need it. They just follow the crowd, because they want to be a part of the crowd. This is what managers call bounded rationality. A consumer's decision to buy a product may not always seem rational, but it is rational within their frame of mind.

The second low-cost marketing technique I find to be extremely useful in a highly competitive market is what I like to call the get personal technique. This is yet another growing trend in Internet Marketing. It helps create a slow and steady rapport with individual potential customers. If you sound like a friend, act like a friend, and look like a friend - then you must be a friend! It seems silly, I know, but it actually works. Establishing a friendly and informal relationship with your customers is a good way to keep customers coming back and buying more from you. You'd be surprised at how an informal e-mail from you, using the customer's first name, and talking to them about your life on a personal note will work wonderings in creating life-long customer relationships that pay-off.

I know many of you probably have gotten sick of hearing about AdWords, but there seems to be one marketing technique in particular that delivers the most success with this program. I've heard some call this the never stop selling technique. The beauty of AdWords is that you are free to use it how you want. Some people believe they have no control over the way their ads are displayed, and use AdWords with a point, click, and try your luck approach. That couldn't be further from the truth! The biggest difference between an ad campaign that has a 15 or 20% conversion ratio and one that only gets 0.1 - 5% conversion is the constant trial and error process used by the expert marketers. The key is to never stop testing (i.e. never stop selling).

Here are some quick tips for you to improve your AdWords campaigns with the "never stop selling" technique:

Check your add analytics and stats every 3 hours.

Change ads every 24 hours.

Avoid using the same titles in the same ad campaign.

Compare between site-targeted and keyword-targeted ad results.

Capitalize the first letter of each word in your ads (especially the title).

Remember you have very little space to write your ads in, use it wisely, and keep in mind that it's the tiniest changes that make the biggest difference. If you find you have a higher CT conversion with site-targeted ads, but a lower sales conversion then go back and negate the differences. Recalculate your cost-benefit and change your bids to reach the optimal sales conversions with lowest cost in advertising expenditures. Just because the customer walked out of the store doesn't mean the sale can't be made. Keep customers coming back with new ads, different targeting strategies, and constant testing.

Tracking your CTs is vital in making this technique work more affectively. One of my favorite AdWords experts has taught me that everything on the Internet can be measured. So we should take advantage of that and really measure our results.

Now here's another one that still works fairly well to this day. The article marketing technique is one of the cheapest forms of Internet marketing around. Websites like articlemarketer are making this process easier and more dynamic. This program offers a lifetime subscription for around $200 and allows you to submit your articles to thousands of e-zines and article databases for a very cheap price. Usually this technique proves more effective with those of you selling informational products or services. However, it can still work for other products when applied properly.

Giving people free information to sell them on your products or services is a form of promotional advertising. You offer them a free sample and if they like what they see they can buy with confidence. Typically your customers will think "if I can get this much information for free - just think how much information I'll get when I pay for the product or service". Throw in a free report with your newsletter. Post links to your website on your blogs. All this information will be your free sample to attract more customers.

Finally, we come to the free advertising technique. This is probably the least effective of Internet Marketing techniques, but I felt it was still worth mentioning since some have reported good results with this technique in the past. The trick to free advertising is that it isn't really advertising to anyone except the advertisers themselves. It's more like a glass of water that's stirred constantly to give the illusion of expansion in a very finite environment. People that join safe lists, banner exchange programs, or any of those types of free advertising gimmicks, aren't joining to read or see YOUR advertising. They're joining to advertise their own products. That's why the water always stays inside the glass. It never goes anywhere. However, there is one way around this. Because it's free you're not really loosing anything, but the time spent on setting up these programs. So instead of trying to advertise in the middle of all the noise and end up frustrating yourself in the process, try to build relationships with other advertisers. This can actually be a flip-side to free advertising and I've seen it work before.

Upon testing the effectiveness of a large safe list program offering a double opt in list of more than 50,000 members, I found that only 1 out of every 1,000 emails were even remotely interesting. That means that the chances of me buying into any of the products or services offered in the tens of thousands of emails, I received every week, were probably 1 to every 1 million emails. If that's not a long shot I don't know what is. But the reason anyone even bothers with these programs is because they hope that they would get that lucky one-in-a-million chance and land a sale. My advice to you is don't waste your time. Unless you can think of a creative way to implement the previous four techniques into these free advertising programs, you really don't stand a chance of making any real sales. For example, don't try to sell products. Offer free samples and bring the leads to your website. Then get them to join your mailing list. That way you can drive them away from all the noise and have a nice serene conversation about your products. They're much more likely to buy from you when they get a chance to clearly hear you out.

So let's wrap up. To review we'll go over all the techniques very briefly. You might want to write these down on flashcards and keep them on your desk while brainstorming. They will remind you of how you don't always need a huge budget to market your products. Here are our five low-cost marketing techniques:

Word of Mouth (get people selling for you)

Get Personal (be a friend and they will trust you)

Never Stop Selling (don't let failure stop you from trying harder)

Article Marketing (free samples build consumer confidence)

Free Advertising (opportunity can be where you least expect it)

Not all of these techniques may work for you, but with a little creativity and some determination you can market your products to great success on a shoestring budget. The important thing is that you put in the effort. You can throw all the money in the world at marketing techniques and strategies, but without the strenuous efforts of squeezing every last drop of benefit from your marketing campaign, you are still leaving money on the table.

Bookmark this page | Search this site | E-mail to a Friend



Article Marketing Information

In this article we provide you with some overview information about article marketing, and how you can use it to promote your website, product, service, or business.

First of all, what is Article Marketing and how does it work?

Article marketing uses "article directories" which are massive databases of articles, set up in categories based on niches of subjects and sub-niches of subjects.

There are millions of active websites out there that are looking for good content to upload, and E-zine publishers that are also looking for good content about their niche for their readers. The primary way that these website owners can find content is through article directories:

EzineArticles.com

contentdesk.com

goarticles.com

Where do these articles come from?

From people who write articles and "submit" them to the article directory. Now here's a very important piece of information about article marketing - are you ready?!

They do this because there is a BENEFIT for them... :-)

The benefit is that when a website owner takes an article from the article directory and puts it on their site, there are certain conditions that they have to adhere to. One of them is that they must leave a live URL (link) (which points back to the article author's site) in the resource box at the end which acknowledges the article author.

So what? you might ask...

Well, this important link in the resource box does two things:

1. It creates a one-way link back to the article writers website. This has benefits from a search engine optimization (SEO) perspective. The more one-way links back to the authors site the better (generally speaking), for the Search Engine ranking of that site.

2. It can create actual traffic to the site. A percentage of people reading the article, will click on this link and land on the authors' site, which may result in a sale, or a click on an Adsense Ad, or a pay-per-lead ad, or a signup in an opt-in box etc.

So article marketing is a win-win situation. Actually a win-win-win! The website owner who publishses the article gets free relevant content for their website. The author of the article gets link-backs, and possible traffic to their site, and the article directory gets search engine "Love" from their rapidly growing directory, plus possible monetization and list building benefits as well.

I've clarified some of these concepts in some FAQ's below:

Some Basic Information About Article Marketing FAQ's:

So what is the basic process of article syndication?

1. Write an article, including a catchy headline.

2. Write a resource box which includes a few lines about you as the author, and information about your product, your offer, and your website, plus a URL or link to your website.

3. Submit article to article directory(ies)

How do other websites use my article?

Website owners looking for content are continually coming back to article directories to search for fresh, relevant content. As they search by niche topic for new articles, they will come across yours. They simply copy and paste it up onto their site.

How does this article help me sell my product or service?

It's the link back to your website that is the key to the whole thing because when someone comes along and copies your article onto their website, straight away you get a one way link from their website to yours, which is what you want from a SE optimization perspective - especially if the website has lots of traffic and/or a high Page Rank.

If visitors to your site like your article, if it's interesting and well written, and your resource box gives them a compelling reason, there's every chance they'll click on your link and Bingo! - You've got another visitor on your site and another prospect for your product or service.

Consider if 20 website owners pick up your article through a good article directory and you submit your article to 20 good article directories. Then potentially within a few weeks, you get 400 one-way links coming into your site, plus possibly many visitors coming from those 400 websites that are now referring to your site.

Article marketing can be one of the easiest and cheapest ways to get good targeted traffic to your site.

But like any aspect of internet marketing (or any worthwhile skill!), it does take some effort and time, and most importantly a consistent effort to continually learn more quality information about article marketing in order to improve your skill, and "sharpen the saw".




Top rated articles for internet business

1. Best Home Businesses
Everyone is trying to find the best home business, make their million and retire. Unfortunately many people are disappointed when they do not find these types of businesses, however there are many gre... Read internet business article

2. Google Adwords Scam
A lot of advertisers have lost money with Adwords. If you visit the forums you can come across a lot of people who have given up on Adwords. Some of them think it's a scam. The fact is that Adwords pu... Read internet business article

3. What Google Thinks About Blogging
Any internet marketer worth their salt will tell you how Google's algorithms love the keyword rich content of blogs. But what does the Google hierarchy actually think about the explosion in content fl... Read internet business article

4. Bad Credit Home Loan To Get You Out Of Debt
A "bad credit home loan" can help you climb your way out of debt and get you started back on the road to upstanding, good credit. There are many lenders who are willing to make bad credit home loans t... Read article

5. Internet home based business online
A New Beginning

Have you been thinking about starting to make a change? About how you can earn money on your own? The dream is to be your own boss, calling the shots and beyond that - to ... Read internet business article

6. How to Get Links to Your Blog
The nature of the search engines is that they tend to favour websites with many incoming links. This suggests to the search engines that people like those pages. It is like having many people "voting"... Read internet business article

7. Internet Marketing Strategy Planning
Before you decide what to sell on the internet. You have to develop an Internet Marketing Strategy that is the essential part of your online success on the Internet.

You have to take into c... Read internet business article

8. Search Engine And Directories
When anyone logs on to the Internet and wishes to find any kind of information, they always head to either a search engine or a directory. Many people think they are the same thing, but there are some... Read internet business article

9. Best Business Web Hosting Service Provider
Business Websites have a tremendous reach as people from all over the world can look up your business. Hence, it is necessary to choose a reputable, reliable and stable web hosting service provider. S... Read internet business article

10. Making Money Online
Hello folks, this is "Seth Rubberfold", once again. This will be our next article in the mini series entitled "Making Money Online". In the previous updated versions, we went over so much, I hope you ... Read internet business article


Credit Counseling and Debt consolidation services in Alabama, Alaska, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, Florida, Georgia, Hawaii, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi,



Low-Cost Internet Marketing Techniques
Debt consolidation services in Missouri, Montana, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania,

Debt consolidation services in Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, Washington, Washington DC, West Virginia, Wisconsin and Wyoming.

Add website or submit URL link of your site to 1000 free directory