Making Money On The Web

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New Website and No Traffic - Please Help
So you have sweated through the past several months, wrung your creative juices dry and finally there it is - your first web site uploaded into cyberspace - for all to rhapsodize over. But the days turn to weeks and you realise with a sinking feeling that far from being showered with accolades, no one knows about your site, except of course for family and friends and what is more important, it loo... Read internet business article



Bad Credit Home Loan To Get You Out Of Debt
A "bad credit home loan" can help you climb your way out of debt and get you started back on the road to upstanding, good credit. There are many lenders who are willing to make bad credit home loans to you - a loan based on your equity in your home even if your credit has slipped or isn't as perfect as it could be. By taking out a bad credit home mortgage or home equity loan, you can consolidate a... Read article



Making Money On The Web
Throughout the web, you will find hundreds of business opportunities. From selling coffee to selling cars, you'll find hundreds of things that you have the opportunity to get into to make money. Yet, it is sad to report to you that on average, 70% of all new home based businesses will fail within the first three years that they are out there. Now, before you get discouraged, realize that they do this because of several reasons.

1. They are poorly executed, by individuals that are looking for a get rich quick scheme and realize that, well; it takes work to make money.
2. They are scams that were un-researched, poorly designed or just plain old dumb to start with.
3. The individuals that got into them didn't have the income to put into the business to make the business work.

With that said, there are some excellent things that you can do to actually make an income from home. You will likely need to invest something in it (you don't get something for nothing!) and you'll have to invest time in making it work well.

Here are some things that you can do in brief.

Affiliate Marketing

This is an easy to understand concept. You'll design a website that is geared at selling someone else's product. You get a cut for the sales that are made because someone that came to your website makes a purchase. Often, you get a kickback even if they just visit the site. This is one of many programs that you can usually do together to make even more money. In other words, pair it up with other business opportunities and you are sure to see some profit.

Selling Readymade Products

For those that are looking to sell a product that someone else has made, check out these. Often, these are sold by the development of a website that promotes the product. Things like digitalized products or software are very hot sellers. People come to your website to learn about the product and you sell it to them or provide a link to where they can purchase it. In most cases, you get a commission like payment for doing this.

Think you can't just sell products online anymore? You can. In fact, you'll even be able to find products that are below cost and sell them with a good mark up as well.

Writing And Selling Ebooks

People come to the internet to get information. Why not sell it to them? If you have knowledge (or can get it) about a topic that others want to learn about, you can easily tap into this business market. All you need to do is to write an ebook (or have it written by a professional) and market it. This can be done through eBay or through hundreds of other methods.

Joint Venture

You can often team up your sales with others that are selling the same or similar products. By working together, you can hit a larger amount of people and pull in more sales. A joint venture usually splits the commission made as well as the cost of doing business.

Ecourse

Are you able to teach an individual something? If so, then you should write up an ecourse. This is simply a series of emails, of website information or any other medium that is used to teach or coach an individual. You simply provide information they want and they pay you to do it.

Teleseminars

If you are a good speaker and have information to sell (or that you can obtain) then teleseminars are the way to go. You simply provide a conference call where individuals can call in and listen to what you are teaching them. Of course, they paid you first.

Public Domain Products

Little did you know that you could use material that is labeled as public domain to help enhance your business. Team this up with other types of marketing and you are sure to sell your product.

Directory or Review Websites

By creating websites where individuals go to receive a product or service, you are opening the door to making profits. Team this up with things like affiliate marketing and Google Adsense and you'll see an income.

Membership Sites

Develop a membership of individuals that are looking for your products or information. They will pay you monthly to use your service.

Ezines

One of the fastest growing ways of marketing on the web, you simply put together an online form of a magazine or newspaper and sell it. You can also give it away free and fill it with ads to your products or website campaign.

EBay

Learn how to make money on eBay one of the world's largest auction websites. You can make an income, not just a few dollars if you develop a campaign to do so.

Blogs

Blogs work well on websites. By providing information there about your products or attracting individuals back to your blog, you can promote the products on your website easier.

Google Adsense

Normally individuals pair up Google Adsense with other marketing campaigns to sell their products. This is a way of getting a few extra profits when individuals visit ads that are on your website.

Podcasting

In the digital age, people are looking to stay connected all the time. With podcasting, you can sell your product or service or you can actually build a casting such as a radio show that goes out around the world.

Amazon Book Reseller

If you have books lying around your house that you would like to get rid of, you can become listed on Amazon as a reseller. Unlike eBay this is not an auction site. It's a great way to sell books that you don't need. (You can also find free or really cheap ones to sell if you don't have any!)

Opinion Panels

Why not take a few surveys and make money? There are many survey websites on the web that do actually pay you a good deal of money to take them. Once you find them, its easy sailing here.

Conclusion

Making money online can happen. You have to make the right decision about doing so though. You'll need to find the business that fits into your life and your needs. Then, you'll need to learn how to do the business, what it takes and the tricks of the trade. If you can learn this, you can buy it to learn throughout the web. From a little stream to a full time income, the internet is full of ways you can make money.

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How to Choose an SEO Expert

The online marketing industry is full of purported SEO experts that know very little about how search engines work or the document indexing process. What I have come to find is that these 'experts' are always just regurgitating catch phrases and tactics that they have overheard in blogs and forums.

This class of search engine optimizers developed their tactics and portfolios during SEO's infancy. Low competition, low saturation, and with relatively under-developed search engines. Remember when all it took to get a client to the top of the search engines was to edit the Meta tags?

Not that current tactics are all that more complex. Title tags, focused content, keyword placement, RSS feeds, link exchanges, and blogs are all in the current expert's repertoire. Not exactly brain surgery.

This haphazard success is soon going to evaporate though, as competition increases, more companies continue to migrate online, and the search engines refine their indexing and relevancy algorithms.

So, why are many SEO experts not as qualified as they purport to be?

The answer lies in the skill sets of the individuals who are becoming search engine optimizers. Up until now, the bulk of the search engine optimization profession recruited from the ranks of HTML developers. It actually makes complete sense if we look at the minimum skills necessary to optimize a website, and the state of the HTML development industry during the rise of the SEO industry.

HTML developers were the ideal candidates to quickly move into the profession because they already possessed the minimal skills necessary to go behind the website and edit the HTML. I think we can safely assume that to perform the current SEO, the expert needs to have a decent knowledge of web development. Although learning a markup language such as HTML is not that difficult, it would be a significant roadblock to any newcomer who wanted to enter the field. The common lay person, or nuclear physicist for that matter, would be forced to first learn remedial coding skills.

Additionally, when the internet bubble burst (along with the web developers high paying salaries) no other group was better positioned to identify the new lucrative opportunities that SEO offered. A huge population of domestic developers found themselves out of work and being undercut by cheap overseas labor. Its not surprising that they were able to segue their current knowledge into offering higher-value services that would position clients more effectively to their consumers.

The problem is that 95% of these experts have no real idea how the search engines index web pages, or determine relevancy. They are simply recycling the formulas of previous SEO success, and following the latest trial and error trends that someone in the chatroom 'swears by'. Continually implementing and testing, without any underlying comprehension of the science they are up against. Its like someone without a bio-related degree trying to recreate evolutionary studies after reading a paper on Darwinism. Its absurd. They are completely flying blind.

A true SEO expert understands the fundamentals of information retrieval.

This includes document indexing, linguistics, and a strong knowledge of linear algebra, including stochastic matrices, vector space theory, latent semantic analysis, and singular value decomposition. This is the key knowledge that is necessary to understand how the search engines view your client's website, how that information will be received, and what needs to be done to increase their ranking.

Unfortunately, this knowledge, which does take a considerable amount of mathematical expertise, is well beyond the scope of your average HTML web developer. It has become difficult to not only find enterprise-level experts, but differentiate them from the rest of the masses.

So how are professional service firms expected to identify which SEO experts they hire are truly professionals?

In my next segment, I will continue my discussion on the survival of the SEO expert, in correlation to information retrieval. I will also introduce you to the IR Litmus Test, which are techniques that a firm can utilize to accurately qualify SEO experts, and differentiate amateurs from enterprise-level professionals.

You can also keep up to date on the new editions at Professional Service Marketing




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Making Money On The Web
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