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SEO - Search Engine Optimization Strategies Made Simple
Search Engine Optimization (SEO) Strategies Made Simple

Almost everyone I know with a website wants their site to rank well in at least the five major search engines (Google, Yahoo, MSN, AOL, Ask) for their particular topic or keywords. Generally, to be successful, this means showing up in the top ten results and as close to number one as possible. While no search engine strategy will i... Read internet business article



Information Publishing - The Easiest Way To Make Money Online
Selling information online is a very lucrative business. It is a multi-billion dollar industry. Millions of dollars worth of information are sold every single day throughout the world.

People log on to the internet searching for all kinds of information. They want practical information in ready-to-use form. They want step-by-step information they can use to enrich their lives. With eboo... Read internet business article



Money On The Web
Earlier we spoke of the importance of creating a powerful Sales Letter. Since there are always two sides to a coin, Sales resistance needs to be part of your defence.

If you've been online for a while now, you will realize that internet marketers can sell very well. To make money on the internet, we need to prevent our buying impulse from overtaking our rational behavior, especially if purchasing a product you don't really need could put you in credit card debt. Another important skill is to be able to read between the lines and piece information together until a true overview of the picture is formed.

Cultivate a questioning mindset. If an Article Submitter claims it can submit your documents, build your links virally and create thousands of back links to your site, ascertain this fact for yourself. "Google" the product and cross reference information others are saying about the program to get a true overview. During your research, be aware that you may come across reviews written by affiliates who have never personally used the product and are simply following the sales letter as outlined by the Seller to promote it.

Be resistant to Sellers who offer money back guarantees. Although it is a good gesture, note that once your money has parted from you, you will at the mercy of the Seller. Sellers unwilling to issue a refund can make it difficult for you by responding slow, or require you to go through time consuming procedures. Slow responses only mean one thing. Unprofessionalism. Do pass your experience along by posting it in a relevant forum. This will help the next customer who sees your thread make an informed decision, plus you'll get a link pointing back to your website for your efforts. A genuine review by you also establishes your credibility and trust on the Internet, as you protect others from falling foul to your unfortunate experience.

Forums are a good place to gather feedback on an internet product. However, take everything you read with a pinch of salt. Read these 2 statements, "Perhaps this product's worth trying" as compared to "this product's worth trying". Feel the difference the lack of one word makes? The earlier is an unsure way of saying a product is good while the latter confirms that it is good. Assumptions become reality when communication is not passed on concisely. Secondly, forum feedbacks can sometimes provide a biased perception, especially when the early forum contributors support a particular brand, say for example, a certain brand of auto responder. Other forum contributors may not want to go against the momentum and give a different opinion in case it starts a riot. Thirdly, while comments provided by a varied group of forum contributors does have value, not everyone would have actually used multiple auto responders, and be in a position to give a true review. A true review of a product must tell the story on both sides of the coin. When it comes to 1st and 2nd place for the best auto responder, each will have its own pros and cons, and your choice will hinge on what your needs are.

It's good to follow the recommendations of an expert, however when possible, check to see if the expert is still using the product before making a purchase. For example, if an expert had promoted a certain ad tracker in the past using his testimonial, go to the expert's homepage and check if his URLs are being managed by this adtracker. Better tools are evolving all the time, and there is a chance the expert could have gone on to use a newer and better ad tracking product. You would want to spend your dollar on tomorrow's technology.

Always rely on yourself to find out the truth. Make a purchase only after research and careful thought on how a program can help you achieve your final objective.

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Make Money Online

In Part 1, we spoke of Articles, Blogging, Forums. Search engines love them because they cater to the need for new and updated content. When people surf the internet for information, they are looking for solutions to their questions. By regularly contributing answers they need, you will establish yourself as an expert in the eyes of your readers.

When the reader arrives at your niche website (niche meaning focused on a specific topic, do not deviate), there are 2 options to care for your guest.

- 1st option is to get an opt-in, meaning the visitor gives you his email and name in exchange for information that you will email him later. Such emails will have a sales offer at the end of each email, gently reminding your reader the solutions you provide. This is a rapport building method over time.

- 2nd option is to motivate the reader to purchase your product immediately. To do this, you'll need a compelling sales letter, one that will draw your readers to reach for their credit card and make a purchase. We'll touch on the 2nd option because if you can write a great sales letter, you will be equipped with the right ideas to formulate emails.

A well written sales letter, read by a customer sitting on the fence will tip him in your favor. By scrolling through, reading and Re-reading your sales letter, the reader is sub-consciously convincing himself that your product is THE solution to his problems, and furthermore, it is being recommended by an authority, namely you. It will not be surprising should customers make purchases with their credit cards even before they contact you. All you will be doing is not to hard sell, but provide customer service, because your sales letter has done the job for you, on autopilot even in your sleep. Thus, the value of a good sales letter? Priceless...

The key ingredients of a Sales Letter should encompass the following:

1) Give Hope

People are constantly searching for Hope. They believe that the next product they buy is the next secret to solving their problem. Refer to the diet advertisements that have beautiful models and success stories, and think of what they're trying to sell you on... that's right, HOPE! Often, a person will sell himself on the success stories, purchase the product and then be inconsistent in consuming the supplement. With no results, he goes in search for the next miracle product. Should there be a money back guarantee on the product, most people don't take this up either because they forgot or simply don't wish to go through the hassle of requesting a refund. So invoke HOPE, it's used to sell anything from exercise equipment to golf clubs. Golf club manufacturers use HOPE by telling you that their golf clubs can help you hit the ball longer and straighter.

2) Create a Sense of Urgency

Most people don't want to miss out on a good deal, so create an impulse within the reader to act. I'm sure you've come across an ad at a computer fair that says,"1st 100 customers to purchase today will get a 20% discount!" If you go back on the next day, the same promotion will be there, and you can't claim the promotion was a lie, because it is indeed a new offer for the 1st 100 customers for that new day. So the ad stays within the guidelines of truth but yet creates a sense of urgency that causes its targeted customers to act.

3) Position yourself as an Authority in the eyes of the reader

If you have written sufficient blogs, articles, and forums, then most of the work is done. Readers want to know that a product they are buying is recommended by an expert because experts will not risk their reputation and career by recommending inferior products.

4) Promote fear

Create fear by stating the dangers of consuming an inferior detox product. Instill the possibility of repercussions, problems if your reader does not buy a product of good repute. Note, do not degrade a competitor's product, so as to avoid legal implications. Just be general and simply state the downsides of using a non proven formula. Naturally, you'll want your product to have some history of success before using this technique. Otherwise it would be quite hypocritical.

5) Be innovative and unique

There was once a super affiliate selling a high ticket price info product for USD1497. The innovative yet sincere approach was to inform his loyal customers via his sales letter, that this product was not for everyone, and neither did he, wish for those who could not afford it to purchase. This is because he did not want to be the cause of someone's financial woes, even though he was sure the product was a worthy investment. An approach like this brings the super affiliate across as someone down to earth, matured and creates customer loyalty.

Well thought out sales letters can be incorporated into your follow up emails using an Auto Responder. Auto Responders are a crucial investment if you like the "build rapport with your audience via email to make a sale" approach (sometimes necessary depending on the product). And yes, you can make very big money online using the right tool.




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