New Website and No Traffic - Please Help

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How to Get Links to Your Blog
The nature of the search engines is that they tend to favour websites with many incoming links. This suggests to the search engines that people like those pages. It is like having many people "voting" for your site. Therefore the more people vote for your site the better rankings you will have. It is true many other things affect rankings as well, but links are undeniably important at least at the... Read internet business article



What You Must Consider before changing hosting
You might have started out with a particular web hosting service provider and things were working fine for sometime. But, now your website has become a lot more popular that it is receiving a large number of visitors per minute, to an extent that the present server in which the web pages are hosted is not able to withstand the burgeoning traffic. Such a chance is higher, if you have hosted your we... Read internet business article



New Website and No Traffic - Please Help
So you have sweated through the past several months, wrung your creative juices dry and finally there it is - your first web site uploaded into cyberspace - for all to rhapsodize over. But the days turn to weeks and you realise with a sinking feeling that far from being showered with accolades, no one knows about your site, except of course for family and friends and what is more important, it looks like no one ever will. So what do you do? You have two options - you can give up or you can go on, because if you use this first website that you have created as a spring board to mastering the ins and outs of succeeding online, there need be no limit to what you can do with your new found knowledge.

The first mistake that any newcomer to website creation makes is thinking that if he/she builds a great site, success immediately follows. Yes, it is true that the site should have lots of information relevant to what ever its central theme is, the graphics should be attractive and it should be user friendly. But that is just the beginning. The next part is the hardest and the most frustrating and yet it can be most rewarding. It is the actual promotion of your site, in other words, selling it to the vast masses who surf the net everyday. Whether your site deals with products - physical or digital, services or plain information, whether the content is free or has to be paid for, unless it comes to the attention of those who would benefit from it, it might just as well have remained just an idea unborn.

The dynamics of a successful website are easy to understand - High Page Rank when indexed by Google, Yahoo or any of the main search engines leads to greater amount of TRAFFIC to your site and the more the traffic, the higher the page rank. How do you get a high page rank on Google or Yahoo? Let us look at a few options:-

Build Links - Link building is an important part of ranking high in the search engine indexes. Search engines such as Google base the importance of your web site on the number of links that point to you. There are two types of links, reciprocal and one way. Reciprocal links are when you swap your link with someone else's website. You link to their web site and they link to yours. While this can help your ranking, most web sites rate one way links as being much more important. One way links are those from a web site that point to your site but you do not link to theirs.

Find Good Niches - There are plenty of great topics on the internet, but many are oversaturated. Why compete with 10 million web sites, when you can compete with only 10,000. Choose a niche that will draw visitors to your site. If you have to compete with millions of other web sites, your chance of success will be low.

Calculated Use of Keywords - Using keywords judicially on each web page enables the search engines to index your site faster provided that the keywords are not simply generic but targeted to the specific content of your web pages as well as to what the visitor is looking for when he/she comes to your site. The use of good keyword tools helps narrow the keywords that are relevant to the contents of your web pages.

Web Content - They say that content is king. Those websites that have lots of freshly updated content can expect to see many search engine spiders visit their web sites. Search engines want to give their customers information that they need, this comes down to content. The more good content you have, the better the odds of attracting search engine spiders and rating high in the search engine rankings.

Article Writing - Writing articles and web logs (blogs) are relatively easy ways of getting name recognition and building trust and loyalty between you and your readers as well as getting links to your site and adding fresh content to it. You can write articles on any subject, preferably one that is relevant to your site and submit them, free of charge, to various article directories from where they are picked up by those looking for content for their own sites.

Blogs - Blogging is an almost instant publishing of content to a website. It provides a powerful mode of interaction with your visitors as they can comment on your entries and as the author of the blog you can choose to publish them alongside your own writing. You can also link to other blogs that interest you and they can link back thus increasing the number of visitors reading your articles. Blogs are easy to install and usually free. There are also services such as Blogger.com and Typepad that can host your blog for free, though some sites do charge a hosting fee.

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Search Engine Optimization Top Tips

The similarities between the web and the way the web functions and real life are much closer than you'd think. The search engines are getting smarter all of the time, smart enough to negate the need for you to think like they do!

Top tips for anyone wanting to make the most of their website

Here's my top tips for giving your website or specific web pages a lift and infusing them with some of the good stuff!

1. Sound like your dad: be an authority

Authority is essential. You need to speak (well, write) with an air of authority. Talk about your chosen topic in a manner that draws upon your knowledge and experience. Be passionate, too. People will pick up on this and feel compelled to read on. But don't try too hard. No one likes to feel that they're being talked down to from their dad!

2. Engage, don't bore: keep the reader happy

Sometimes, a given topic can be a little dry, a little dusty, a little staid.

If you must, get yourself a copywriter. If you must, dig deep and spend money on getting someone involved who knows how to write engaging, lively copy (that's another word for text) that will breathe life into your web pages.

3. Entitled to everything: make the titles stand out!

When you're building your copy, build a hierarchy into your pages by using the titles. Make sure that you use your titles well. Using the right keywords & key phrases is essential.

Think about the names of your products & services. Think about the phrases that people are likely to type into to the likes of Google, Yahoo! MSN and Ask when performing a search and use those phrases in your titles.

4. Highlights: pick out the text that matters

If you need to highlight a special word or phrase, to give extra emphasis, try emboldening or italicizing. This highlighting of words tells the search engines that those words have extra meaning within the copy.

5. Standard-bearer: flying the flag for standards compliance

Being compliant with the web standards isn't just about accessibility, it's about ensuring that the search engines can make the most of what you've possibly spent good time and money building.

Think of the search engines as really fussy readers. If your web pages contain lots of waffle (having too much useless code in your web pages), then the search engines will just get bored and go somewhere else instead - maybe to your competitors, even!

So if you take the time to do things right, you get a two-for-the-price-of-one deal. On the one hand, your website is on its way to being accessible to people with physical or visual disabilities, while on the other hand, you're helping the search engines do their thing.

6. Back to basics: break out the dictionary and check your spelling

Spell check your copy. There's nothing worse than bumping through a website when nearly all of the web pages are chock-full of typos. No amount of design niceness will make up for that. Plus, you lose credibility. No excuses ... oh, and check your grammar, too.

7. Image is everything: be picture-perfect with the right words

Sticking images into your web pages is all good and well, but that's only the beginning. If you want to squeeze each & every last drop of value and effort out of those images, use the ''alt' attribute on the ''img' tag within your HTML code:

alt="this is a picture of my dog Meg!" align="right" />

This attribute is your chance to describe the image. Maybe it's a tree, or a cat, or even you! Well say so. Type a succinct but clear description of that image.

When you're hunting for images with Google and Yahoo!, how do you think those guys know what you're looking for? Be relevant and be descriptive.

As an added bonus, if the image in question is a picture of one of your products, type the product name in there. This is your chance to add in more keywords & key phrases.

8. FYI: make acronyms work for your text, not against it

It's pretty safe to assume that it's never safe to assume. If you must use acronyms in your copy, then make sure that you use the acronym tag:

"Hi! This article features some SEO top tips. I hope you like it!"

Just because you and your friends have been using an acronym for an age, that doesn't mean everyone else knows what it means.

You might be thinking: "So why don't I just NOT use the acronym?" Because the opposite is sometimes true. If you were to say Universal Serial Bus, most people might just stare at you like you're talking ancient Greek. But if you said: USB, then all would be fine and dandy.

Plus, by adding in the full term, you're adding more keywords & key phrases into your web pages that the search engines will happily munch their merry way through.

9. A hard cell: using tables for layout is a crime!

Yes, yes, yes! I know! I've been there, I've done that. But now I'm reformed. I've gone clean and I'm now mending my ways, I'm here telling you about how tables can really mess things up for you and your website.

Remember how I compared the search engines to really fussy readers? Well, it's worse than that. Imagine you had this huge Microsoft Excel file with thousands upon thousands of columns and rows. Now imagine having to navigate that spreadsheet with only the arrow keys on your keyboard.

Nightmare.

When you use tables for content on a website, the search engines have to dig down through those tables to get to the content. This is bad. In fact, it gets worse still. Not only do the search engines have to do this, but anyone with physical or visual disabilities using a screen reader application will have to do the same, too.

Plan the design of your web pages thoroughly and use the proper 'div' tag to position your content:

Hello World!

If you're going to use tables, use them for what they were designed for: tabulated data and not images and text.

Making the web work for you!

Whether you're a business owner wanting to make the most your company website without paying for the likes of me, or you're running your own ''blog and you want to make your articles more visible and more friendly to the search engines, by following these simple Search Engine Optimization tips, you'll find the World Wide Web to be Wonderfully Worth While...




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New Website and No Traffic - Please Help
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