SEO - The Dis-advantages and Pitfalls of SEO

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SEO - The Dis-advantages and Pitfalls of SEO
You probably shouldn't embark on an SEO (search engine optimization) campaign if you have a business that is very generic. Sometime SEO techniques are a waste of time on business that are mass marketed on the web. This is because any search terms that you could find are likely to be buried deep in the page rankings. Examples of online businesses that are commonly glutted with too many SEO articles are mortgage, loans, casinos, sex, insurance, health, airfare, hotels, psychics, business-to-business products, home business and dating. SEO works best for sites that are targeted by a niche topic or product that is narrower in its scope.

Another thing to think about is that not all sites are suited to search engine-optimized copywriting. Some sites that sell simple products like light bulbs or toilet paper simply don't require that much text on their pages.

Another problem is that adding pages of spider food for the search engines in the form of SEO paragraphs could ruin the look and tone of your site. It could also degrade the central message that you are trying to get across with your copywriting and also with your visuals. If you are undecided about which comes first, people friendly or SEO friendly copy, people friendly copy is probably what will get you the most hits in the long run. This is because most people recognize SEO copy when they see it and resent the nature of its hard sell. For instance if you are selling products to individuals who hate big business, they would be very offended by copy strewn obviously with keywords.

Yet another thing to think about it that search engine optimization can also be a time consuming and expensive process. Often it means writing twenty SEO articles about each keyword in order to open new portals for the search engines to find. This can be a lot of work and may entail the hiring of professional copywriting services.

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Search Engine Optimization Copywriting

Can you actually ruin your business by employing SEO copywriting techniques to your web pages? It is not likely but it is possible. It is especially possible if the text you are uploading to your pages are more search engine spider friendly then they are people friendly. Many people can recognize this type of writing and are very offended by it if they see it on the site. They see SEO techniques in copywriting as a compensation for a less than satisfactory product.

Another thing to keep in mind is that once you send out SEO articles to ezine or article directories or out on an RSS feed the results can be difficult to alter. SEO writing can be costly too, not only in terms of the time you must spend figuring keywords and keyword phrases but also in the time you must spend actually writing the articles. It is also costly if you decide to hire SEO writing specialists.

What many Internet gurus don't tell you about search engine optimization, SEO articles also need to be done fast if they are to succeed. Many keywords go stale after a month or two and it takes two to three months for search engines to crawl your site. This is because the search engine rankings that they consist of are often created from key words and key word phrases that are ranked in the top ten search results of a search engine. However sooner or later those keyword positions are going to change and more than likely slip down in the rankings. This also means that you need to be tied to the services of a professional copywriter to keep your copy that you are sending looking consistent. SEO articles and copy that seems fake or erratic because several ghostwriters did it simply turns off potential customers to your site.




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SEO - The Dis-advantages and Pitfalls of SEO
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