Search Engine Optimization For Small Business

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How You Can Increase Your On-Line Sales
Search engine optimization (SEO) professionals are generally focused on increasing the traffic to a web site. They do this by attaining higher rankings in search engines for target keyword phrases. However, the more important issue is to ensure that once a visitor hits your web site, it should ideally result in a conversion. This can be achieved by adhering to a few rules. Also, it is more cost-ef... Read internet business article



Planning an Internet Marketing Strategy
Your Internet marketing strategy is a part of your business plan that is built for better success in online business. It is a carefully studied and evaluated road map indicating the direction in which an online business must go in order to ensure its profitability. The success in online endeavors, whether for an individual or a business, is highly dependent on a good Internet marketing strategy.... Read internet business article



Search Engine Optimization For Small Business
Search engine optimization or SEO is the process of analyzing and optimizing websites so that search engines like Google, Yahoo and MSN will find them easily. Ranking well with these major search engines have been proven to generate more traffic than any other form of online marketing like PPC advertising or link buying.

Marketing your site or business through SEO is a must for small business, it's a good investment if you are thinking about the long term benefits it can give you. Unfortunately, marketing through Television Ads, Newspapers, etc are beyond the budget of small businesses even if it might yield possible benefits. So what's the solution? The cheapest and most affordable solution is to do search engine optimization yourself. One important reason why small businesses should be doing SEO for themselves is that they know their product better than any SEO company and surely they can do a better job of promoting their own business than they would.

So how do you start learning SEO? There are lots of information and articles regarding search engine optimization. You can start by searching Google for "introduction to search engine optimization" or "search engine optimization introduction". Searching for these phrases can give you tons of information around 4 million results regarding SEO. Another great source of information are article directories like articlewheel.com, ezinearticles.com, or goarticles.com.

Search engine optimization can be classified in two broad categories as:

1. On-page optimization. This pertains to the content and structure of your web site. A well structured web site with quality contents will surely be favored by search engines than those site that are poorly built.

2. Off-page optimization. This is probably the most important category in SEO. Off-page optimization pertains to building links. When building links for your site it is recommended that you get links from quality web sites related to your site.

Doing SEO is not as hard as you might think it is. You don't even need to spend lots of dollars to get to the top search results. All you need to do is to educate yourself with the proper ways to search engine optimization.

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Keyword Research Strategies

Keyword research is an integral part of any SEM initiative, whether it may be PPC or SEO, so it's important to do it right. Its also important to do it right from the start, Google spiders (the bots that indexes web pages) can takes up to months before they cycle to your site, so if you target the wrong keywords initially, it could take months to fix. We've briefly listed the top 5 things to consider before you begin your fun journey of keyword researching.

1. Define your targeted pages
You should recognize what goals you want to achieve. If you are looking to sell cars, you want to optimize the pages containing information on a specific type of car or pages containing content that will lead them to buy a car. Pages such as the About Us page, History page probably won't need optimization since no one is specifically searching for those pages. Make a list of the pages you feel would provide a lead for your business, and target the keywords on those pages.

2. Speak the way your audiences speak
While the correct term to describe your product may seem obvious to you, you need to speak your audience's language in order to show up for their searches. For example, if you are selling "GPS navigation systems", a person may have searched for GPS systems. It may not be the most politically correct term (Global Positioning System Systems), but if that's what everyone is using to find the item you are selling, you may need to consider it as a keyword to target.

3. Know your competition
Sure, ranking number one for "cars" would drive up your web traffic exponentially. But what are your chances of obtaining that ranking? Typically, one word keywords are extremely difficult to optimize for because millions of pages on the web are already well optimized for it without even knowing it (unless you want to optimize for kukukabo)
If you are in a very competitive industry (in the internet world) such as gaming, gambling, insurance and such, you may find it helpful to pin down your keywords to a more niche and targeted level. For example, if you are selling cars in Toronto, you may want to combine "Toronto" with "cars", or if you are targeting a specific demographic, you may want to include that it in keyword. You may find that the competition for that term drops significantly, thereby, increasing your chances of success.
By increasing your presence for these targeted key terms, you are in a better position to optimize for more ambitious keywords in the future.

4. Using the right tools
By no means are the following the only tools you should use, but they are some popular free keyword research tools that are simple, straightforward and ideal to help you get started in keyword researching.
Overture Keyword Selector Tool - Type in your keyword and it will show you some popular related searches and its search volume during a one month period - Be cautioned however that the words within each keyphrase are rearranged in alphabetical order. For example, if you search for New York Horse Racing, it would show up as Horse New Racing York

Google AdWords Keywords Tool
- Type in your keyword and it will show you the search volume, competition levels, synonyms and display some useful data for budgeting when setting up your PPC campaign in Google

NLC Keyword Competition Index
While this is currently in development, we are providing a tool that shows you the competition you face for each keyword. This index will help you determine your chances of success at optimizing for each term. The NLC folks here are using it internally and its one of the best things for Search Engine Marketers since sliced cheese. We will provide more details to this tool in our blog in the future, so stay tuned!

5. Snoop on your competitors
After having a good set of keywords, go ahead and search for them in Google. Take note of the top results, if they are selling or promoting what you are, these are competitors. Browse through their site and keep an eye out for keywords they are using. It may help to view their Meta tags and description by going into the page source code (View > Source).

6. Smooth Integration with page content

PPC
While in PPC, you have the freedom to target more broad terms and loosely related terms, you must also consider that people who have clicked on your ad are expecting to see what they searched for. If your site has no relevance to what they keyword was, you probably just wasted $0.50.

SEO
When choosing keywords for SEO, you need to be much more selective. Remember, you will need to put these keywords on your page, and if you want to do SEO well, these terms are probably going to be in very prominent areas on your page. Make sure these terms make sense and can fit well into the context of your content.

Remember, when doing keyword research for SEO initiatives; do not ONLY aim for the terms with highest search volume and lowest competition. While that is generally a good rule of thumb, you must not forget the main point of search engine optimization, you are delivering more web users to your site, but you will ultimately need your web content to speak to your potential customers, so using keywords that make sense, and are related to your content is just as important as choosing obtainable keywords.




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Search Engine Optimization For Small Business
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