Content Management
Internet has become the greatest source of all kinds of information, whether it is business or literary, academic or hobby-related. Just type in any keyword in your favorite search engine and millions of websites will pop up before you to answer your queries. You may be quite aware that these websites were created by content writers and website designers. However you may be less aware of the contr... Read internet business article
Get A Website Going
Have you ever had this thought, or heard someone say such a thing? Because I want to be the first to tell you (if you already didn't have an idea) that it's not quite that simple. No not by a long shot. As a matter of fact, a statement like gat a website going and you're good to go, is tantamount to saying "get yourself a couple of lottery tickets, and you're good to go."
Search Engine Optimization Tips - Worst Mistakes
In order to keep your website listed in the search engines you need to avoid the common mistakes that many people still make. These mistakes can only harm your rankings and there is simply no reason to use them.
Here are the most common search engine optimization mistakes to avoid:
1. Title tag keyword stuffing
Its important that you put the main keyword phrase you want to target in the title tag, but it should only be used once and not just repeated over and over again. The title is meant to clearly explain what your website is about and not just used for keywords.
2. Meta tag keyword stuffing
Although search engines such as Google don't use meta tags when ranking websites they will still penalise you if you have entered too many keywords and used the same keyword multiple times. The meta tags should only contain the most relevant keywords.
3. Alt tag keyword stuffing
The purpose of the alt tag is to display text to a visitor when a graphic doesn't load properly or is blocked by their web browser and its not meant to contain a list of repeated keywords. The alt tag should only contain a brief description about what the website is about.
4. Using hidden text
If you hide keywords on your website by making the text colour the same as the background you will risk having your website penalised for trying to trick the search engines. Hidden text should never be used as it can seriously harm your rankings.
5. Linking to banned websites
This may seem obvious and something that can be easily avoided, but it can and does happen if you are exchanging links with hundreds of different websites all at once.
Its essential to monitor each of your link partners on a regular basis to see if any of their websites have suddenly become banned from the search engines.
If their website is banned and you are still linking to them you will alert the search engines and this is one of the main reasons why many websites get banned and the owner has no idea why.
Despite how clever search engines have become, many people still think they can trick them without realising what a negative effect these mistakes can have on their website and business.
Writing your own ezine remains one of the best ways for coaches, consultants, and other solopreneurs to market their products and services. Think about it: once people have signed up for your newsletter, you have them forever (unless they unsubscribe). That's a huge marketing potential. It's ongoing, and best of all, they've asked for it.
Publishing your own ezine has a number of benefits:
It showcases your expertise.
You have a super-low-cost way to market your services and products -- to a receptive audience, no less!
Your target audience can get to know you. The better they feel they know you, the more likely they are to hire you.
It provides a regular reminder of who you are and what you offer so you don't have to rely solely on your web site or other, more expensive forms of marketing.
You have an easy mechanism for asking for information from your target audience.
You have a source of articles to put on article distribution sites to further market yourself.
You can add past articles to your web site, creating a regular flow of information. (And the more often your web site is updated, the more likely it will get picked up by search engines.)
Take 30 seconds here, and jot down three ways an ezine could help you in your business.
Getting Started
Starting your own ezine is easy. With these 7 steps, you'll be up and running and in no time.
1. Determine your audience
When you write an ezine, it's especially important to write to your target audience. Don't write general articles that could apply to anyone. Write articles that provide practical tips your target audience can use, if not immediately, then in the near future.
2. List your clients' top 10 needs or problems
Think about problems or needs common to your target audience. Consider areas you coach or consult around. Do you ask specific questions that lead to potential solutions? Do you make suggestions? What are some of the ways your clients have solved these common problems? Your everyday experiences with your clients can provide rich topics for ezines.
3. List topics
Think about your clients' top 10 needs or problems and brainstorm as many potential ezine topics as you can think of. Don't worry about writing titles or text -- just jot down keywords or phrases (enough so you'll remember what you meant later). And remember, ezines are typically short -- only 300-800 words -- so your topics don't have be huge.
4. Set your ezine and writing schedule
Now that you have your list of potential ezine topics, determine your ezine distribution schedule. Most ezine writers publish each day, once a week, once every other week, or once a month. Any less frequent than once a month and your subscribers may forget they've subscribed. Consider what schedule would work best for you and for your subscribers.
Also think about how you write best. Do you write better (and faster) if you write for 30 minutes three days a week? Then make an appointment with yourself for those times. Do you prefer to get on a roll and do it all at once? In that case, plan all your ezine writing for one day each month. If you don't know your best writing schedule, try a few different ones to see what works best for you.
No matter what your schedule, try to stay at least three ezines ahead of your distribution schedule to ensure that last-minute emergencies don't prevent your ezine from being published.
5. Write ezines
Now, it's time to write. Take out your list of potential topics and pick the one that you can write fastest and most easily right now. Write that ezine and set it aside. If you have trouble getting started with writing, give yourself 30 minutes and write as much as you can in that time. Do not edit! Once you've written the first ezine, go back to your list and pick the next topic. Write that ezine. Keep going until you have at least 10 ezines written. (You don't have to do them all in one day.)
Remember, ezines only need to be about 300 words long. (For comparison, this article is just over 800 words long.)
6. Edit ezines
Let your ezines sit for at least a day before you go back and start editing. You'll see them with fresh eyes. Send them to your personal writing workshop. Make any necessary changes, but don't worry about perfecting them! If writers tried to write perfectly, nothing would ever get published.
7. Publish!
Put five of your ten ezines right on your web site - people often like to see what they're subscribing to before they commit, and these five articles will give them a good taste for what you offer. The other five are your first ezines. Yay! Congratulate yourself.
Now that you have your ezines written, it's time to get them loaded into a distribution program and send them to your list.
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Search Engine Optimization Tips - Worst Mistakes
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