Top Three Linking Questions and Answers

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Bad Credit Home Loan To Get You Out Of Debt
A "bad credit home loan" can help you climb your way out of debt and get you started back on the road to upstanding, good credit. There are many lenders who are willing to make bad credit home loans to you - a loan based on your equity in your home even if your credit has slipped or isn't as perfect as it could be. By taking out a bad credit home mortgage or home equity loan, you can consolidate a... Read article



Bad Credit Home Loan To Get You Out Of Debt
A "bad credit home loan" can help you climb your way out of debt and get you started back on the road to upstanding, good credit. There are many lenders who are willing to make bad credit home loans to you - a loan based on your equity in your home even if your credit has slipped or isn't as perfect as it could be. By taking out a bad credit home mortgage or home equity loan, you can consolidate a... Read article



Top Three Linking Questions and Answers
Getting incoming links to your web site might sound like an easy thing to do. Many people just go out and buy them! However, there are are a lot of things you should consider before you make such quick decisions on how to get incoming links.

Here are answers to three linking questions that are heard most often.

(Q1) INCOMING LINKS - I want to get some links coming into my new website really fast. Is there any way that buying links can hurt me?

(A1) Probably not - although SEOs are still divided on the issue of whether buying links from a "link store" is now being detected by Google. They also disagree as to whether bought links are given less weight when it comes to Google PageRank (PR). If PR matters to you, you may want to limit the number of links you buy.

Instead of just buying links, try investing in some high PR text link ads, then link them to your home page and perhaps some targeted pages using good anchor text. Gradually, you should see your Google PR benefit from those "real" links. This is exactly how high-priced SEO firms build links for their clients, one step at a time.

(Q2) I recently saw the term "RUN OF SITE" linking used in connection with sites that got demoted when Google did an update. What does this term mean, and should I avoid this type of linking?

(A2) Run of site linking refers to ads or links that appear on every single page of a large web site. The idea behind run of site linking is to drive thousands of inbound links to a single page, such as a sitemap or home page, with little effort.

You may also have heard of this by its other name"Google Bowling." It usually occurs when a hostile competitor tries to lower the rank of another person's site by purchasing "run of site links" on link farms or other "bad neighborhoods."

Most reputable SEOs believe that Google Bowling is a myth, and that run of site linking is not penalized - at least not significantly. For example, blogs often use navigation includes, so the same set of navigational links will inevitably repeat on every page. It's unreasonable to assume that when the blog grows to thousands of pages, all the sites it links to will suddenly incur a search engine penalty.

Google has stated that there is almost nothing a competitor can do to harm your site, and that you are not penalized for external factors you cannot control. I'm not sure what "almost nothing" means, but at least that statement gives some reason not to worry.

(Q3) I'd like to try RECIPROCAL LINKING to see if it will help me increase traffic to my site. How do I get started?

(A3) To request a reciprocal link, send an email and ask the webmaster to provide a link to your site. The usual common sense guidelines apply - use tact, courtesy, and professionalism. Avoid spam-like subject lines such as "Let's Trade Links!" The age old saying still goes: if it looks like spam, and quacks like spam, it will get deleted like spam.

Also, don't make your email sound like a commercial advertisement. Don't "sell yourself," because it will most likely be viewed as spam and suffer the usual fate. You don't want your carefully crafted request to wind up in the Junk Mail folder.

Always try to make a link exchange a a win-win situation for both parties. Offer something of value in exchange for a link and you're more likely to get a response from the webmaster.

Hopefully, now you are more clear about what your linking strategy should be. Keep all of these things in mind, and you'll be many steps ahead of others as you build your professional, money-making websites.

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Internet Marketing and Gender - Know Thy Buyers

Before you begin your marketing campaign, you must first understand the audience you're targeting, beginning with their interests, experience, and expectations. As you may expect, there are many differences among Internet user groups categorized by gender, age, income, and other demographic factors. Internet users vary in areas such as techno-savvy, frequency of use, or purpose for usage.

These differences may be surprising. It's challenging to first interpret the data, and then modify your marketing strategy to meet the demands of the users in your niche. To simplify this process, take a look at some of the gender-related trends outlined below and the business lessons they teach.

Gender differences and SERPs

Let's first consider exactly who uses the Internet. *Two-thirds of the American population is now online. On an average day, there are about 68 million people online, who make up approximately 53% of all Internet users. 86% of women aged 18-29 are online, but only 80% of men in that range are. Of those Internet users who are 65 or older, 34% of the men are online - but only 21% of the women.

Gender differences also play a role in Internet and search engine usage. Men seem to show a greater interest in technology over communication online. Some 88% of male users have used search engines: 40% of males use them daily, and 28% several times per day. Only 27% of women online search daily, with just 16% searching multiple times per day.

Recent data also show that 43% of men have heard of the distinction between paid and unpaid search engine results, whereas only 32% of females are aware of this difference. 54% of men report confidence in their search ability, while only 40% of women do so.

It's important to remember that these last figures are based on self-reporting. Gender differences that emerge from online self-evaluation may reveal more about technological self-confidence, or the types of searches performed, than anything else.

Income, buying, and gender

An interesting relationship exists between income and gender in relation to Internet usage. For men and women with incomes under $30,000, the percentages are almost equal, at 49% and 48%. There is, however, a shift to 66% of men and 76% of women online with incomes between $30,000-$50,000.

In the income range $50,000-$75,000, the numbers level again at 84% men and 87% women. The figures diverge again slightly for those making over $75,000 at 90% men, 95% women.

In households with an income of less than $30,000 per year, only 29% use search engines on a typical day. That number rises to 37% for household incomes between $30,000 and $49,999. It rises again, to 47%, in the $50,000-75,000 range, and to 52% for households earning over $75K per year.

Selling, too, is related to income. 21% of households with an annual income above $50,000 sell online, compared to only 13% for those in the below $30K bracket.

What does this mean for you and your product?

If your product or service is gender specific, consider gender perceptions when planning your strategies for search engine marketing. For example, PPC may end up being more effective than organic results when targeting women. But with only 27% of females searching daily, you may get better results by investing in links from well-trafficked women's portals, doing co-registration campaigns, purchasing ads in women's ezines, or just using offline word of mouth campaigns.

When considering products, EPCs, and average sale, keep in mind that higher income households not only search more frequently, but they're also likely to be more sophisticated about buying and selling online. Keyword and competition research are more important for products targeting those markets. But the higher the average income of your target market, the less you have to worry about the perceived differences between male and female search usage.




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Top Three Linking Questions and Answers
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