Web Content Optimization

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SEO - Organic Search Engine Optimization
Organic SEO is simply copy that is created by the visitors to your site who are able to leave comments in a forum, guest book, chat or blog. The reason this works so well is because the comments that your visitors leave on your site are often peppered with the very keyword phrases and keywords that you would use anyway to optimize your site. The constant adding of material in the form of visitor c... Read internet business article



SEO - Organic Search Engine Optimization
Organic SEO is simply copy that is created by the visitors to your site who are able to leave comments in a forum, guest book, chat or blog. The reason this works so well is because the comments that your visitors leave on your site are often peppered with the very keyword phrases and keywords that you would use anyway to optimize your site. The constant adding of material in the form of visitor c... Read internet business article



Web Content Optimization
The best web content optimization is building pages with well written content loaded with your specific keywords. It is important to please both your customers, and the search engine spiders. Building relevant content for particular keywords or keyword strings means you will end up with pages with very specific content.

This relevancy will then carry through to your site menu structure and design. If you can use the main keyword for that page as the menu title, all the better. Sometimes you may have to make a compromise as some of these keyword strings can be a little esoteric. This keyword, content, menu name relevancy is just the thing for the search engine spiders, and will also make it easier to build a meaningful road map through your site.

So, as you are writing your content, you should be trying to wrap it around your chosen keywords for that particular page. You can spread some similar words around also, but remember to concentrate particularly on the one main keyword for each page. Once this is done, or at least an initial draft, you can place it into the required html pages testing your menu and text links as you go.

It is a good idea to use a simple word processor for the initial draft, where you can use a spell checker if you need to. Best not to use a complicated word processor because you may find you need to strip it of it's hidden formatting. If you do, save it as text, and copy that to your html document. A bit of a run around, but if you copy and paste from inside Word, for example, you may end up with extra little gremlins you do not need. Sometimes some background formatting code can be transferred, which can have some ill effects in the html document. You can write directly into the html editor if you prefer.

As you go, be sure to check your page name, title, description, keyword meta tag and page heading all include your main keyword for the page, preferably starting with it. Just have a look at the page source of this page at (sorry, example deleted for EzineArticles compliance. If you are clever, you may work out where to find it.) to see what I mean. Do a word search for "Web Content Optimization". See how many times it has been used, and note where it has been used. This will provide you with a good guideline.

Remember that the content also has to sell the customer. Make sure it is a good read. You can place links from the text to other pages on your site as you relate to specific topics. You can also link to sites other than your own, but remember to create a new browser window with the external link, so your page is still available. In your link, place target="_blank" just before the trailing bracket < >. Link to relevant, non competitive sites where possible.

It is also a good idea to use the alt tag and title tag for each image. Search engines like this, and they show a description of the image when the mouse hovers over it. If you can weave your page keywords in here also, you are doing well.

Remember, good content optimization is of paramount importance to help you list well in the search engines. Keep it real, and keep it relevant.

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Minor SEO Adjustments Can Double Search Traffic

Much has been written about the importance of the title element for search engine visibility. But I'm going to revisit the topic, because there's one point I don't feel has been given sufficient coverage.

That point is the value of keyword-rich titles on older websites. More specifically, I'll talk about aligning your title elements with your key search phrases for maximum visibility. But first, let's start with a definition of a title element, just so we're on the same page.

What is a Title Element? Search engines give a lot of consideration to HTML title elements. The title element is within the HTML code that makes up each of your web pages. To see the title element, just right-click on any web page and select "View Source." This will show you the HTML code that makes up the web page. The title element will be near the top, between two tags labeled as "title."

The HTML title also shows up in the blue bar at the top of your web browser, up above the navigation buttons and the address bar. When your website shows up on a search engine results page, the title will be prominent above the listing.

Your HTML titles should be (A) based on your key search phrases, (B) designed to pull in readers like a headline, and (C) relevant to the actual content of the page. Use a different title element for each page of your website; this gives you more search coverage and less redundancy.

Keywords + Titles + Older Website = SEO Wonderland Whenever I encounter an older website with poor use of titles -- or not titles at all -- I start to get excited. (In Internet years, an "older" website is five years or older.) I get excited because I realize the potential gains that can be made with very little effort.

Search engines often favor older websites when determining rank. This is especially true of Google. The big 'G' loves older websites, and if those websites are properly built -- with descriptive, keyword-rich title elements and plenty of relevant content -- Google will usually reward them with excellent ranking and visibility.

That's why I get excited when I see client websites with weak or absent titles ... I know it's an opportunity for big gains with minimal effort.

Case Study: Keywords and Titles on an Older Website I once worked on a website that was nearly ten years old, with an abundance of quality backlinks coming in. The website's owner complained that people weren't finding his site through search engines for certain phrases. He sold mountain cabins and rented them out as well, so there was both a real estate and a rental side to his business. He was doing well in the search engines for the real estate phrases, but we was off the radar for the rental phrases.

Without even investigating the website, I had an immediate hunch this was yet another keywords-in-title scenario.

First, I validated the regional "cabin rental" phrases he had in mind. Yep, they were getting plenty of search volume. And the competition level was reasonable, considering his was an older website with plenty of relevant backlinks.

Next, I moved on to the site itself. It only took about five minutes to find the problem. His rental-related title tags were too generic. They mostly consisted of non-specific phrases like "Availability" ... "Rentals" ... "Seasonal Calendar" and the like.

The first thing I did was modify those title elements to help people and search engines alike. "Rentals" became "Blue Ridge Mountain Cabin Rentals" and so on. In fact, this was the only change I made at first, because I wanted to judge its effectiveness in the absence of other modifications.

Long story short, after adjusting all 125 of his titles, his rankings rose considerably and within a relatively short time. Where he was on Page 7 for a rental phrase before, we was now on Page 1. Predictably, his search-driven traffic for these phrases more than doubled.

The "How did you hear about us?" form field told the story: Google. Internet Search. Yahoo Search. Google. Internet Search. Etc.

I know it's all technical and algorithmic and what not, but I swear it was almost as if the search engines were waiting to reward this website with maximum visibility ... if it would only do something with those titles!




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