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SEO - The Dis-advantages and Pitfalls of SEO
You probably shouldn't embark on an SEO (search engine optimization) campaign if you have a business that is very generic. Sometime SEO techniques are a waste of time on business that are mass marketed on the web. This is because any search terms that you could find are likely to be buried deep in the page rankings. Examples of online businesses that are commonly glutted with too many SEO articles... Read internet business article



Powerful Tips to Optimize Your Website
It is human that wants big success in short period of time. So many people especially I am talking about those who have online business, got their success in this short period of time. Question is how did they do it. It goes without saying that if a person has an online business he must owns a website. This website is the mean to relay his message to the rest world. This website helps the owner to... Read internet business article



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Link popularity is one of the most important factors effective in your website ranking on search engines result pages (SERP). All the main search engines like Google, Yahoo and MSN consider this factor as the most important one. They believe when a website is important, other websites will link to it to have good and informative resources for their readers. So an important website that has a higher number of incoming links should be ranked higher than its other competitors that have lower number of back links. Webmasters could easily find out that for having a high ranking websites, they have to improve their websites link popularity.

There is no doubt that most websites have no quality content, product and service and are just web pages that advertise others' products and make money through the affiliate programs. So other websites will not link to them because they have no valuable content that can be interesting and informative for internet users. So the webmasters of these websites that loved their websites to have high ranking, started to use some methods like submitting their websites to free for all (FFA) link farms and exchanging links with other websites. These methods could create loads of back links to their websites and they succeed to have high ranking on search engines like Google.

They make thousands of dollars without spending a single cent for advertising but search engines and specially Google that their main concern and goal was (and still is) having quality search result for their searchers found out that link popularity, as an effective factor for the websites ranking should not be limited to the number of incoming links because it is very easy for webmasters to build thousands of back links to their websites through link exchanging and link farms whereas search engine guys wanted quality websites that have quality content to be ranked higher than the others.

It was so easy to ask their programmers to make some changes on their system and algorithm to distinguish real quality websites from the others. So they asked themselves "how should quality and real incoming links be?"

Quality and real incoming links ...

... have different link texts (anchor text) because each of them are posted by a different webmaster.
... are from different websites with different hosting and IP addresses.
... are from pages that have low number of links and more texts and explanations.
... are one way or it is better to say most of them are one way.

Whereas non-quality and in fact fake back links ...

... mostly have the same anchor text with the same keywords/phrase.
... are mostly reciprocal (are created through link exchanging).
... are from links pages that have tens of external links.
... are targeted to over-optimized websites that are enriched with the keywords and key phrases.
... are mostly targeted to home page and not any other pages.

Google made the necessary changes and an stressful and historical Google dance was started. Most of the websites that were used to receive thousands of clicks from Google and its network, lost their ranking and traffic and stopped making money. Google stopped giving any free ride to smart webmasters who had learnt to improve the quantity of the incoming links. It was not a good change for most webmaster and it definitely didn't make them happy. Some webmasters got mad at Google and called it Scroogle because this happened two years ago right before Christmas.

So which one is important? Quality or Quantity?

Both! Links should be from good and popular websites and from pages that have very low number of external links. The pages should not look like link farms that have nothing but links. It should be clear that the webmaster has placed your website link to refer his website visitors to a good resource of information and service not because you have paid him or asked him to place your link for the reciprocal link that you have placed on your website for him. Such links are generally buried in the texts and paragraphs.

When your website's incoming links are all targeted to the home page and carry the same keyword, have the same description and are from links pages and are reciprocal, it means they are created through an agreement! So what should you do?

1- Create websites with quality content, products and services that other websites link to it just because it is a quality and good website not because you have asked them to link to your website. Obviously it is very hard and almost impossible for small affiliate websites and affiliate marketers.

2- Focus on article marketing. Write a few articles every week and submit them to article directories and also ask other webmasters to post your articles on their websites. Of course keep in your mind to change the resource box of the new articles you write from time to time to have different anchor texts for your website link.

3- Participate in forums and add your website link in your signature. Change and update your signature from time to time.

4- Exchange links with on topic websites and be picky about the pages they will place your website link. The links pages should not include more than 20 to 30 external links and should not be just a link page (or in fact link farm). The page title and also other links it carries should be related to your website theme. Having a reciprocal link from "Others" or "Miscellaneous" page will not be any help and can be even a problem.

5- Submit your website to popular web directories with different anchor texts on each of them. Do not keep on just one method and forget about the others. For example do not think that only link exchanging can promote your website on search engines. A website that most of its back links are reciprocal OR one way, doesn't seem normal to Google. A normal website has a combination of reciprocal and one way links.

There is another way too. Forgetting about the free traffic you might receive from search engines and focus on paid advertising methods like pay per click advertising. This is what many webmasters do. After the Austin Google Dance, many webmasters who believed that they can not promote their websites through the methods they were used to use, focused on pay per click advertising. Some of them were lucky and could learn to make profit from pay per click advertising like Google AdWords whereas most of them just lost money. That is a different story and I will try to focus on it in some other articles.

Internet and search engines are being developed very fast. In near future, everybody may have a website but only websites that really deserve it, will receive free traffic from search engines and the others have to pay for it.

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Generating Targeted Website Traffic

Web site traffic is every website owners wettest dream.

These are the kind of visitors that you would want to attract, those who are already interested in your websites product or services.

This is the reason why your visitors should be highly targeted ones. Now, you may be wondering, what is the best way to get targeted website traffic coming over to your site?

Take it from the expert. Below are some of the things that have proved effective for them in increasing their web site traffic.

1. Search engine optimization. This should be at the front most of your mind. anyway you put it, in the online world, search engine rules, most specifically Google. Search engines are the best way to get noticed in an affordable manner.

2. RSS. Blogs and RSS feeds go hand in hand. Since more people are blogging thanks to Blogger, Myspace, Wordpress and countless others, website owners are finding blogs as becoming a valuable tool in getting website traffic. Once you inject RSS feeds into your blogs, expect a great number of targeted website traffic to come pouring into your site.

3. Viral marketing. This is a fantastic way of getting more website traffic. All you to do is giving something of value to your prospective customers. If this is something they can use immediately and see instant results it will build you fans/clients for life.

A great example of this might be a tutorial on how to create new blogs quickly and how to syndicate them across the Internet. As you can see this is a very powerful tool in getting someone started.

The viral marketing techniques you run should always be brandable reports so your new friends share with there friends who share with there friends. If your report is good, it can end up in thousands if not hundreds of thousands of peoples email/computers and create a legion of supporters.

4. Articles marketing. This method works big time, which is why you are reading this now. Once you are on one of the many article directories other website owners will include your articles in there newsletters and syndicate them in there website using RSS, or simply copy and pasting them into a blog.

The most important thing in article writing is to be informative, and provide a real valuable service to the people reading about whatever topic you are writing about. Try to keep the fluff out and keep the articles to 450-650 words or less. In this case Less is often More.

Always do keyword research before jumping on the article bandwagon. make sure your article is optimized to match your page as well as the topic being written about.

5. Ezines. If you have an existing E-Zine/Newsletter, this is one of the best ways to communicate with your audience and share tips, tricks, and freebies with them.

Your E-Zine should be as closely related to the topic of your site and provides information that will be helpful. You will realize that once you continuously manage your site based on a single focus, you will become an expert in that field. Once you are considered an expert, visitors will come looking for you to seek out ideas and suggestions.

There are other sources of website traffic that can work well also but they may not be as effective as the ones mentioned above. Forums are another great traffic builder, though keeping up on posting to multiple forums can be very time consuming.

Generating website traffic is a continuous process that website owners have to maintain. Try to use the techniques that the experts have found to be beneficial. Or you can come up with your own strategies.




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