Website Promotions

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Link Building Free Tutorial
A free link exchange can do wonders to enhance the popularity of a website. In fact, most search engines consider the weightage of the links, among all other things such as keywords, content, etc, to value a website, making link popularity one of the most identifying factors when search engine ranking is the idea.

What is a free link exchange? A free link exchange is like linking a webs... Read internet business article



Professional Blogging
Professional blogging is a very new idea with a lot of potential for entrepreneurs who have insight, drive, and a basic understanding of today's innovative web technology. The ranks of so-called pro bloggers are still quite small, and there are very few people who make their living entirely off of their blogs. However, every day there are more and more people who have managed to turn their weblogs... Read internet business article



Website Promotions
With the holidays vastly approaching, now is the perfect time to offer website promotions that will increase online sales... guaranteed! According to data supplied by Coremetrics, the upcoming holiday season is when most online retailers generate 20% - 40% of their annual eCommerce revenues and profits and historically, analysts have publicized "Cyber Monday," (the Monday after Thanksgiving) as the highest traffic day for online retailers.

However, based on actual 2005 data from its LIVEmark benchmarking service, Coremetrics advises its clients to expect their highest traffic day to actually be the following Monday, December 4, 2006. Coremetrics predicts that sales on this date, which it has coined "eDay," will be 19% higher than "Cyber Monday," and that 2006 overall holiday retail sales will increase 16% over last year's holiday season.

Now is the time of year when online shoppers are looking for the best bargain and many shoppers are doing most of their shopping online rather than offline. According to the above data, now is a perfect opportunity for us online retailers to capitalize on the upcoming holiday season by offering website promotions that will increase our online profits. Whether it's to offer free shipping, reduced prices or website coupon promotion codes, there are various ways to promote to your customers to intrigue them to purchase from your website vs. from your online retail competition.

The following outlines my three favorite website promotions and if you apply these to your business, I'm confident you will greatly increase your holiday online sales:

Free Shipping

With eDay vastly approaching, offering Free Shipping to your customers would be a great way to capture your audience's interest. If a buyer recognizes that they will receive free shipping by purchasing from your website and the cost of your product is competitive, then they will be more inclined to make a purchase from your site, rather than spending additional time to search for the same product from one of your competitors.

Website Coupon or Promotion Codes

Your repeat customers should be your pride and joy. If you have customers that continually come back to purchase from your website, then you should provide them with website coupon code discounts to thank them for being a loyal customer. This will make them feel all warm and fuzzy inside and they will greatly appreciate you recognizing them as a valuable customer.

A common website coupon code is one that offers them a 10% - 30% discount off their next order. Setting up a website Coupon Discount Code Program requires some modifications to your website. I also recommend setting up a system that will automatically send the website coupon code by email along with their order receipt. The email could say something like the following:

Dear Valued Customer,

"Thank you for your recent purchase. We've noticed you have purchased from our site before. To show our thanks for being a repeat customer we want to offer you with the following coupon code for your next order. Simply enter the coupon code 20OffOrder when checking out on your next online order from our website and you will receive a 20% discount off your total order price."

Customers who Bought this Item also Bought

A great way to up-sell products is to let your customers know about them. Amazon.com does this to perfection. When browsing and making a purchase off Amazon's website, you will notice, underneath the product, an area that says "Customers who bought this item also bought". This is a great way to let you customers know about other products that are similar and were of interest to your other customers. By doing this, you offer the opportunity to up-sell some products that maybe your customer did not see or were not thinking about when they were browsing your site.

These three website promotions will provide your business with the ability to capitalize on additional sales this holiday season. Like I said before, considering the fact that your customers will be purchasing many gifts this holiday season, they will be sure to look for a bargain, so you need to intrigue them and capture their attention any way you can.

Some of these changes may be simple, yet others will require some back-end modifications to your existing online retail website. If you're looking for some assistance, a Web development company such as Hudson Horizons will be able to help you implement these changes to your online retail website before the upcoming holiday season passes you by.

At Hudson Horizons, we provide automated product submission to Froogle. We submit your products three times a week to Froogle to ensure that they are always included in the search results.

Click Submit to Froogle to have your products submitted today.

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Get the Highest Rate of Return from Your Pay Per Click Search Engine Advertising

I decided to write this article after reading an informative study created by Jupiter Research. It asked company's how they rated the overall effectiveness of their search engine advertising campaigns. I was shocked by how many companies determined their advertising campaign effectiveness by the level of traffic that flows into their site. This is a horrible mistake that can result in loss of advertising dollars for many companies.

Let's say that you purchase an online advertisement and it resulted in 10,000 clicks to your website. What if this advertisement cost you $1000 and resulted in zero sales. On the other hand what if you purchased another method of advertising for $1000 and it resulted in only 200 clicks to your website. This is a much lower amount of clicks to your site but it resulted in 5 sales. Which would you rather have? More clicks to your website or more sales? I would choose the sales! Companies have to choose the option which will put more advertising dollars in their pocket instead of worrying about how much traffic is flowing to their website.

In order to get the highest rate of return from your pay per click advertising, advertisers have to "measure" their sales and leads generated from their search engine campaigns. Luckily this is much easier to measure these days since the inception of Yahoo's and Google's conversion tracking tools. Both Yahoo and Google have created a way for you to track sales and leads generated from your website. In both your Yahoo and Google accounts there will be a code that you place in the html on your website. The code is usually placed on the page that results after the sale or lead has been generated. Every time a customer purchases one of your products or fills out a form, Yahoo and Google will track it back to your account. You will then be able to see which keyword has generated the sale or lead. This way you can monitor you keywords and increase the bids of the keywords that generate the highest amount of sales or leads. And lower the bids of the keywords that are generating no sales and are resulting in a loss of advertising dollars. You may want to delete the keywords that have resulted in a certain amount of clicks that have resulted in zero sales.

Another way to increase your rate of return from pay per click advertising is to make sure you keep the "title" and "content" in your Yahoo and Google ads extremely targeted. For instance, if you are advertising "loans", make sure that that the people who are clicking on your advertisements know exactly which type of loan you are advertising. If you are advertising "mortgage loans" you do not want people who are searching for an "auto loan" or "student loan" to click on your ad. This will run up your advertising expense and send traffic to your site which will result in zero sales.

Lastly, In order to make sure your visitors are looking for your exact products. Make sure you place the important keywords in both your "title" and "description". If you are advertising televisions and you only sell plasma televisions. Make sure you place "plasma television" in both the title and description of your pay per click advertising.




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