What Google Thinks About Blogging

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Internet Marketing Can Make You Rich
It seems I'm pitched the same products over and over, by a number of marketers, every few days when the next ''amazing product' comes along. My mailbox fills up with what seems to be the same promotion, worded differently, from every mailing list I'm on and I spend the next half hour deleting the repetitive nonsense.

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How to Get a Flood of Site Traffic
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What Google Thinks About Blogging
Any internet marketer worth their salt will tell you how Google's algorithms love the keyword rich content of blogs. But what does the Google hierarchy actually think about the explosion in content flooding the internet on a daily basis? After all, it can't make their job any easier trying to classify millions of websites constantly being updated every day?

In an article in The Economist for ''The World in 2007' Google CEO, Eric Schmidt, provides an insight into how he thinks the internet is playing a healthy role in shaping how people use software, gather information and communicate. He comments that:

The lesson is compelling: put simple, intuitive technology in the hands of users and they will create content and share it. The fastest-growing parts of the internet all involve direct human interaction.

It has never been easier for people to find and share information. Anybody with a PC and internet connection now has their own electronic printing press and a potentially global readership. Relationships are now increasingly being built based on interest rather than geography. This is an aspect which many traditional marketers are struggling to come to terms with. Many still seem to have the terms ''internet' and ''bubble' irreparably connected in their minds and continue to treat the web as only a temporary phenomenon:

business models based on controlling consumers or content don't work. Betting against the net is foolish because you're betting against human ingenuity and creativity.

If businesses don't start appreciating how there has been a paradigm shift in how people access and share information then they are underestimating what is going on in the online world. They are going to struggle to get their messages across if they don't understand how it's now a two way conversation and not a long range bombing campaign.

In an interview, discussing his Economist article, Schmidt comments that:

It's clear, over the next few years, that people will have access to farmore information then they can ever handle. And that is a goodthing: that more information crowds out bad ideas, bad information, bad governments, bad behaviour.

Schmidt is describing how the spread of blogs and social networks should eventually lead to a rise in transparency in the way information is presented. Anybody posting inaccurate or misleading content will inevitably be caught out by an increasingly web savvy audience who can expose them in forums strewn all over the web. Being honest and genuine in how you engage and project your message will be the only way to communicate if you want to remain relevant to your audience.

Schmidt revisited his point, on the growth of transparency, in a recent speech to the British Conservative party. He discussed how:

Politicians must realise the results produced by the Internet. Many do not understand the phenomenon, its deep dynamics and implications.

Politicians are a lot like salesmen. Their role is to sell their message by appealing to their voters' desires. Worrying about whether the message was genuine, or had any real substance, was secondary. All that mattered was influencing mindsets to garner votes rather than to actually engage in a political debate.

Schmidt believes that the internet's growth as an information sharing resource means that politicians and businesses will have to start becoming more transparent and engaging if they want to continue being listened to. Google evidently intend being a leading innovator and driving force in how these new values will be propagated online.

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Targeted Website Traffic

Targeted website traffic - you hear that term a lot these days. Most people know what it means and understand the concept. Some people actually strive for it. Some people don't.

In plain English, with targeted website traffic, your site has a chance to make some real money and there's a slight chance you might be able to make a living of the internet. But, without targeted website traffic, your site is doomed to die a slow, painful death until it quietly fades away into the dust like so many thousands of other websites.

If you do a search on any of the major search engines for the term 'traffic' you will get mostly websites regarding automobile traffic, traffic reports, road conditions, road closures, motor additives, etc.

If you do a search on any of the major search engines for the term 'website traffic' you will get mostly websites regarding traffic exchanges, stat counters, web searches, page optimization, how to build a website, etc.

If you do a search on any of the major search engines for the term 'targeted website traffic' you will finally get the picture of what this article is all about - making money on the internet. That's why you are here, that's why you have a website, that's why you are reading this article in the first place.

Targeted Website Traffic is King

Without sufficient targeted website traffic to your website nothing will happen - no sales, no rankings, no noteriety, nothing. You need this type of traffic in order to generate sales, provide leads, gather email addresses and create advertising exposure.

So many good things happen when one can actually tap into the targeted website traffic market that it's difficult to name them all. Here are a few examples of what I'm talking about:

* Sales

First and foremost, sales is what you are after. Only targeted traffic will get you the sales you need to stay in business on the internet.

* Links

More targeted traffic leads come from links to similar websites than any other source. These can be either direct links to your website, Adsense links, press releases, blogs, or any other form of advertising that gets your website in front of other people's eyes.

* Free Advertising

As the search engines pick up on your increasing number of visitors, especially if they come from related linking websites, your rankings will hopefully rise and your PageRank wil improve. Having your site on the first three pages of any major search engine is optimum exposure for your site and will bring in customers 'off the street', as it were. This is free advertising.

* More Links

Another benefit to your rise in the search engine rankings, and your rising PageRank, will be your ability to inundated with link requests from every other website imaginable. Remember, stick with only those that relate to your own site. Again, free advertising.

It's one thing to get your website noticed by the search engines but it's quite another to get your website noticed by the buying public. Just because you have great links, great positioning in the major search engines, and great links will not produce sales.

So, how can you become successful where most of the others have failed? What is the magic key to making all these sales that everyone is talking about? I'm glad you asked:

The Magic Key

Are you ready? Are you sitting down? Do you have a paper and pen ready to take notes? Well, then, calm down, take a deep breath, and just remember this one simple fact of internet life: The website makes the sales, not you, not your links, not your search engine presence, not even your friends or comrades whom you sent to check out your 'wonderful little website.' Unless your site screams out to the world, 'BUY MY PRODUCT!!', you will not make enough money to buy one month's worth of internet cable service.

You can buy, grab, obtain, link, and get all the targeted website traffic in the world but it will not sell a single product and/or service unless your website is compelling enough to do the selling for you. Design is one thing, content is another and, remember, content is everything. It makes the search engine robots and spiders visit your site on a daily basis, it makes visitors want to buy, bookmark, or return for a future purchase, and it makes one think, 'Hmm...maybe I really do need this product and/or service.'

Just keep thinking to yourself, 'Design and content, design and content...', over and over. Plus, once your website is complete, it isn't. A proper website is always refining itself and a webmaster knows this. The search engine robots and spider love new content so a little change here or a little change there will make a huge splash with them as they cruise your site on a daily basis.

Targeted Website Traffic Can Make or Break a Website

While having a great design and excellent content on your website is the best possible thing that you can have on the internet, it will still sit there and gather dust until you get the traffic flowing. Unless your website is the only site on the internet that sells a particular product or service, you will be lost in a crowd of thousands or possibly millions.

Remember the term, 'Targeted Website Traffic', and keep this in mind:

* Is it really targeted?

Are the visitors you get to your website actually looking for what your site has to offer? If you buy your traffic from a service, how can you be sure that you get what you pay for?

* Will they buy?

There are no guarantees when it comes to how people make their decisions. All you can do is make your product or service as irresistable as possible. People, in general, are picky and they always want the best for less.

Buying Targeted Website Traffic From a Service

If you are new to this concept and have no idea which companies are reputable and trustworthy, then you will have to experiment, learn from others, hear about it by word of mouth, blogs, forums, etc. Check out each company you come across that offers the traffic you want and compare them against each other. What should you look for when comparing traffic service companies?

* Do they offer a guarantee?

If they do not offer a 100% guarantee then keep looking until you find only those traffic services that do.

* Do they have contact and privacy pages?

All reputable companies have these in place. Review them to your satisfaction before placing any orders.

* Do they have your category available?

Targeted website traffic must fit your site to a 'T' meaning that if you sell widgets then there must be a category for selling widgets, plain and simple. If there categories are not specific to what your website sells, move on until you find one that does.

* Purchase 10,000 targeted visitors, get 10 sales.

This is a general rule. If you do not get at least a 1% return on your investment then one of these things is wrong: either your traffic is not targeted to what you are selling or your website is not strong enough in its' message to sell the product and/or service.

* Does your page counter move?

Every site should have a page counter on their main index page, either visible or not. If that counter does not show the traffic that you purchased then you are not receiving real people but, instead, computer-generated hits. Have you ever made a sale to a computer-generated hit?

Whenever you try a traffic service, buy the minimum to see what happens. If the traffic campaign fails, and you are sure it is not because of your website's design or content, then try another service. Keep searching until you find one that works well for you and stick with it.




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What Google Thinks About Blogging
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