When Not to Use Adsense

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Wordpress Blogs and SEO
Search Engines love blogs.

Why?

Because legit bloggers (not splogs or spam blogs) are always creating and adding content to their sites and search engines will come and spider you if you do the right things.

What are the "right things?"

Well, think "keywords and key phrases."

If you are doing a personal blog, or journal, not advertising a busi... Read internet business article



Viral Marketing
To understand viral marketing you need to be familiar with social memetics - the idea of viral marketing is to create a product or advert that encourages the end user and potential customer to also become your promoter.

Like an epidemic, a clever viral advert is passed on from one user to another and so on and so forth. The advert/product is distributed exponentially to an ever-increa... Read internet business article



When Not to Use Adsense
You'd think it was a match made in Heaven. You supply the content, Google's software analyses it, and then displays targeted ads on your site. The more targeted the ads, the more likely it is you'll get a click. And every click is money in the bank.

So what do you do when AdSense gets it wrong?

Google's strange fixation

When I was creating Online Success Magazine, I worked on the layout until I was happy with it. Then I added the AdSense code.

For some reason, Google's software fixated on the word 'magazine.'

This was not the dominant word on the page, appearing only once. Despite this, every single time I viewed the page, AdSense would show ads for printed magazines. It was as if Google's software had become fixated on print magazines.

Online Success Magazine is an Internet ezine, and publishes articles that explain how to succeed in business on the web. It covers advertising, marketing, sales and personal effectiveness.

I wanted Google to display ads relating to money-making opportunities, because that's who I'm targeting. I want ads for online opportunities, because they're more likely to maximize my revenue from AdSense.

Eventually, I managed to persuade AdSense to make sense. Here's what I had to do...

Remove the word magazine from the page
Have the article's title appear above the AdSense box

I replaced the word 'magazine' with a graphic. A visitor to the site wouldn't know any different, but Google's software sure did. I didn't really want the article's title to appear above the AdSense box, but that was the only way I could get AdSense to cooperate.

A trap for young players

I had another run-in with AdSense a few days later, when I ran an article called 'The free ad trap.' For some reason, AdSense decided the article was about plumbing, and displayed ads for bathroom fixtures and emergency call-out services!

Eventually, it dawned on me that Google was fixating on the word 'trap.'

I didn't want to ditch the word 'trap,' and this time around I wasn't able to use a graphic. After much trial and error (and a little cursing), I managed to solve the problem by rewriting my opening sentence.

I was able to get AdSense to forget about bathrooms and plumbing by making sure I mentioned advertising (and related words) several times in the opening paragraph.

I'd prefer not to have to rewrite my articles for Google's sake, but I figure more revenue is better than less revenue.

Fortunately, it is possible to make Google see sense. All it takes is a little perseverance, and some practice. I've found the words closest to the ad have the biggest impact on the category Google chooses. But so can your domain name, and anything in header tags.

With a little attention, you can get Google to display well-targeted ads on your site, and extract the maximum possible income as a result.

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Google Adwords - Crusing Competitors

With so much competition at Google Adwords how do you get a leg up on your competitors? The good news is that a lot of advertisers aren't using Adwords properly. You take advantage of this fact, to out perform them.

The main criteria Google judges your campaign on is Quality Score. The purpose of this article is to teach you how to blow away your competitors, so we won't get into a lengthy discussion of how QS works, that would be a whole other article. I will tell you how to get a high QS and this will lead to a better campaign performance than most of your competitors are achieving.

Google judges quality score by relevancy. Relevancy is the most important factor at Google. It really is the most important factor anywhere you advertise. Searchers want to find relevant information. Google takes this further by rewarding those who are highly relevant and penalising those who are not. They do this by setting a minimum bid. If you have a high QS your minimum bid is low. A low minimum bid means cheaper traffic.

In turn a low QS means a high minimum bid which means costly traffic. Think of it this way. A lot of your competitors will have mediocre QS which means there site is only somewhat relevant and there traffic is costly. This means that they are spending quite a bit on traffic that is likely converting marginally due to the fact that they are not very relevant to the searchers.

You have a high QS are extremely relevant and get a better deal on traffic. This means your ROI will be a lot higher than your poor low QS competitors.

Now, How do we go about achieving a high QS? Focus on keywords specific to your business. If you sell toys online use the name of your products as keywords. eg. luke skywalker figure, darth vader figure online, online barney doll. You could also include company names. eg. hot wheels toys online. These words are very specific and if someone types this in they are much more likely to convert into a sale than someone typing in "toys" as a keyword. Avoid general keywords like "toys" because you will probably receive a lot of traffic and pay for every visitor on that keyword but it will probably convert at a low rate.

Use your keywords in your ad. eg:

Darth Vader Figures
Save up to 50% on Darth Vader figures
Free Shipping on orders over $25
http://example.com

Make sure that your landing page contains content related to the keyword you bid on. When the searcher clicks the ad above, this might seem obvious but you better have the figure available on your site along with information about the item.

That's how to get a high QS in a nutshell. Remember, relevant keywords, relevant ad, relevant landing page.




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When Not to Use Adsense
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