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Rates are Higher but Its a Buyers Home Market
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Use The Internet To Maximize Your New Home Search
What steps can you take to shop for your next home online safely?
Here in Southern California many home buyers are going the traditional route of visiting open houses to find out what is on the market, and to see it firsthand. Those same home buyers often head home to their computers or spend a significant amount of time searching for property online.
However, many consumers ... Read real estate article
Section 1031 Tax Deferred Exchanges
The 1031 tax deferred exchange is not always the right or best solution. Investors should consider whether other tax deferral or tax exclusion strategies might be more appropriate and should always consult with their legal, tax and financial advisors before entering into any real estate transaction, especially a 1031 tax deferred exchange.
This article has been written as a concise over... Read real estate article
Rates are Higher but Its a Buyers Home Market
Not much over a year ago, I was in a Jacksonville closing agents office. Everyone was scurrying around and the office was full of people there to close real estate transaction. On this same day, I witnessed a Realtor look at his cell phone ringing. He recognized the number and said to his assistant that he wasn't going to take the call "they only want to spend around $200,000, he said." Hmm? I am thinking to myself does he not know this boom won't last forever? Within the last 60 days I overheard this same Real estate agent telling someone he had listings, but no customers.
It is true to say mortgage rates are up from what they were in the past two years. However, it's not that much when you consider that home prices have dropped sharply in 2006. It is in fact a "buyers market." Sellers are now begging for buyers. I have seen the same model home in a new development go from a selling price of $499,000 to $396,000 in less than 12 months. I think now and over the next few months is a great time to buy a home. Think about the price difference while considering the interest rate. You are much better off buying now. It is a no brainer to know that you are much better off borrowing money at 6.25% for a $396,000 home, than if you bought the same home one year ago with a 5.375% loan at $499,000. It is the same house, the monthly payment is less and one key point, the guy who paid $499,000 is stuck in that house, as his equity has dropped over $100,000!
I believe that low mortgage rates were the key factor in causing home prices to escalate. I actually believe that it is now a wonderful time to purchase a home. For those of you who waited until now, lady luck has smiled upon you! When you go to look for a house now, your in the drivers seat and every price is negotiable. Not to mention, the selection of homes for sale is far greater than ever over the past 3 or 4 years. Good luck and happy house hunting!
The author is Glenn Keller. Glenn is a representative of Bretlin Home Mortgage. He is a veteran mortgage banker and located in the Jacksonville, Florida area. His key market areas are Jacksonville, Ponte Vedra, Saint Augustine and Saint Marys, Georgia.
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Real Estate Agent Web Sites
Do you need a Realtor website that manages all your leads? One that streamlines your work for efficiency, and has the automated real estate marketing solutions you can rely on while you're busy working all your leads and clients?
Let me answer for you. Yes, you do!
Whether you're starting a new real estate agency or are looking for a new design for your real estate agent web site, some other things to consider when designing a web site include the level of support you'll receive from your site builder, the resources that a web designer offers and the search engine friendliness of your web site package.
Well designed sites allow agents to receive vital information about their visitors and facilitate immediate follow up! A few Agent and Realtor tools offered by the better sites included the following
Lead Generating Guest Book Package
VIP Home Buyer Program
Community Subdivisions
Online Home Loan Prequalification
Virtual Tours
And Much, Much More!
Many companies also offer automated email follow up systems, aka drip systems, for sales agents who wish to augment their lead follow up process with a tool that automatically stays in touch with potential customers. This is a pretty cool feature, as once you set up the email messages you can put it on automatic and it'll automatically follow-up on every lead that emails for information.
Content Is King!
Your web site should include lots of relevant content to increase your chances of being found in the search engines. You should also be able to customize titles, descriptions and keywords. And the ability to generate reports and perform FREE Auto/Manual submissions to select search engines is a must. If not you'll end up having to extra for what some web site building programs provide as a free service.
Don't have time to create content for your site? Join the club, as many other real estate agents are in the same predicament. They need web content to increase site visits and boost search engine rankings, but don't have the time to devote to everything else that they need to be doing. So, they use pre-written content, which I highly recommend!
Good Web Site Design
Good web site design is a critical element of designing a user friendly web site. The design and layout are important features that actually bring users to your site and keep them there.
A major aspect of your web site design is the web site navigation. If the navigation of your site is poor the user will leave the web site quickly, without taking the time to look at your content. If your web site is difficult to read, or has unappealing font size and colors and is otherwise unappealing the visitors may leave because of it, too. Consequently, a good, clean, simple and easily navigated web site is the best type of site to create.
Some people like to use side navigation bars to guide visitors through their sites, while others like to use navigation bars found at the top of the web site pages. But placement is not as important as consistency, so that whichever you use it is consistent and visitors will always know where to go to move to another page. I don't have a personal preference, and am usually guided by the look and feel that I want to project.
The most successful real estate agents and brokers realize the value of agency websites and are constantly working to improve them. Still, many have web sites that are difficult and costly to maintain. Some of the questions to ask are:
Should your agents have access only to certain parts of your administration panel, and not others? How will you manage listings? Are you using a Multiple Listing Service (MLS)? How Can A Real Estate Web Site Boost Your Business? These are just a few of the questions you'll have to answer as you move forward with building or improving your web site.
Summarily, the most successful real estate agents usually have lots of leads, buyers and sellers. And one lead generating system that works well is online marketing with Real Estate Agent Web Sites. They're relatively inexpensive these days, but can give a serious boost to your real estate marketing result
Visit Real Estate Marketing Talk for more information about Real Estate Agent Web Sites.
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Rates are Higher but Its a Buyers Home Market
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